NDA GmbH operates this website to provide its services under the “New Defined Archetype” brand, and to disseminate information on digital marketing in the form of whitepapers and document downloads. We also offer comprehensive career opportunities, which we can use to collect information about applicants directly on the website. In the course of these purposes, personal data are collected for the specific purpose and to the extent necessary, including some personal data, which are processed as follows:
Responsible company & Contact regarding GDPR
NDA GmbH, Flugfeldgürtel 3, 2700 Wiener Neustadt, Austria, CEO: Ing. Andreas Kraus, MSc. , Commercial and District Court Wiener Neustadt
GDPR – What is that?
The GDPR (General Data Protection Regulation) is a new EU regulation which replaces the EU data protection directive dating from 1995. The new regulation aims to significantly improve the protection of personal data of EU citizens and to make businesses and public authorities subject to stricter requirements regarding the collection and processing of personal data. The GDPR will be published on 25. This will enter into force on 1 May 2018. The Regulation incorporates many of the requirements of the 1995 EU Data Protection Directive with regard to data protection and security, or further developed. In addition, several new provisions have been added, which strengthen the rights of data subjects and provide for more severe sanctions for violations.
Whenever a data subject is about to provide personal data, data controllers (usually a company) must ensure that the data subject has given his/her prior consent. The GDPR also redefines the disclosure standards for obtaining consent. These must be expressed & voluntarily, for the specific case, in an informed and unambiguous manner”;. The persons responsible must address the data subjects in a “clear and simple”; legal language which & must be clearly distinguished from the other facts”;. Those responsible must also provide evidence that their processes are compliant with the rules and are always followed. Under the previous EU Data Protection Directive, the consent of a data subject could be inferred if his or her actions or omissions left no doubt as to his or her willingness to consent. The Directive thus allowed for the possibility of opt-out mechanisms. This will change with the GDPR, because now the person concerned must give his or her consent „in the form of a declaration or other clear affirmative act“.
Your customers must therefore not be forced to give their consent or be kept in ignorance of their consent to the processing of their personal data. In addition, your customers must know exactly what they are giving their consent for and they must be informed in advance of their right to withdraw their consent. Obtaining consent presupposes a clear sign of consent – silence, already ticked boxes or inactivity on the part of the persons concerned do not constitute consent. In the future, it is therefore important that you inform your users sufficiently during the consent process.
The Regulation also provides for two new rights for data subjects: a “right to be forgotten”/em>”, which obliges data controllers to inform recipients of requests for erasure, and a “right to data transferability”/em>”;, which allows data subjects to request a copy of their data in a standard format. These two rights make it easier for users to request the deletion of any information stored about them or the transmission of any information collected.
Data subjects have already had the right to request access to their data. The DSGVO extends these rights. In most cases you will not be able to charge a fee for a request for information unless you can prove that the costs involved are excessive. There is also a significant change in the deadline for processing an application for information. The currently applicable period of 40 days will be significantly shortened. In certain cases, undertakings may refuse to process a request for information, for example if the request is considered manifestly unfounded or unreasonable. However, in order to be able to admissibly reject an application, companies need clear guidelines and procedures, and they must be able to justify why a particular application meets the criteria laid down. (Vgl. https://www.hubspot.de/data-privacy/gdpr, 2020)
Collection, processing and use of personal data.
You can visit our site without providing any personal information. We store – even if the visit may be via newsletter links – only access data without personal reference such as e. g.- the name of your internet service provider – the page from which you are visiting us – the name of the requested file This data is evaluated exclusively for the improvement of our offer and does not allow any conclusion about your person.
When do we collect data?
We collect data exclusively for the purpose of carrying out our business purposes or to provide information with the prior consent of our website visitors. It is generally possible to use the website without disclosing personal data. If personal data is collected, it will only be collected, queried and processed to the extent necessary to provide the services.
Collection of information.
General information is automatically collected when you access our website. In principle, this information does not allow any conclusions to be drawn about the person. This data includes the device used, the web browser used, the operating system or other similar operating data.
Processing of personal data.
When using certain services on our website, data such as first and last name, address, telephone number or even the email address can be collected. This is particularly necessary for enquiries regarding our services in order to be able to establish contact through our employees. This data is protected against misuse by using all necessary organizational and technical security measures. This requires, among other things, the use of up-to-date software, the use of pseudonymisation measures or also encryption during data transfer via HTTPS (SSL certificate). Only those employees who need it have access to the data. All employees are instructed once and repeatedly in the necessities of observing the GDPR.
Revocation, amendments, corrections and updates.
The user has the right to request information free of charge about the personal data stored about him/her. In addition, the user has the right to correct incorrect data, block and delete his or her personal data, provided that this does not conflict with any legal retention obligation.
Contact details in business transactions.
In the course of the business initiation and business processing with our customers we store contact data, contract data, order data, billing data and correspondence. Legal basis: For existing customers, the processing is necessary to fulfil the contract or pre-contractual measures. In the case of potential clients, we refer to the legal basis of the legitimate interest in the business initiation. In the context of the invoicing of services, we are obliged by the Federal Fiscal Code (FFC), the Business Code (CC) and the Value Added Tax Act (VATA) to store the data for the purpose of calculating and adjusting taxes and for our accounting obligations. Without the provision of your data, we cannot meet our obligations. Deletion periods: We store the data of existing customers as long as the business relationship is maintained. After termination we will keep the contact data for a maximum of three years. All billing data will be retained in accordance with the legally required retention data (usually for 7 years) and then deleted or anonymised. Recipients: Beyond our internal authorized employees, only the billing data is passed on to our tax consultants (and thus to third parties).
Applicants to jobs.
We sometimes receive personal data from applicants in letters of application or other documents that are sent to us in the course of an application. This may include name, address, telephone number, hobbies and interests, and qualifications related to the profession. The processing of this data serves as a pre-contractual measure and is only kept evident for a maximum of 6 months in order to be able to react to any legal claims of both parties. If the applicant or we are interested in a longer period of evidence, we will obtain consent for this measure. Personal data collected in this process is only accessible to a few administrative staff members, as well as employees of the management level.
Access data and log files (Server).
Our website is hosted by World4You, which also provides our email server. With each access to our website the provider of the service collects so-called server log files. This includes the name of the website called up, date, time and file of the call. The amount of data transferred, the browser type, the operating system and the URL of the previously visited page are also logged. The data will be processed for statistical analysis only, whereby the right is reserved to subsequently check log data in case of suspected illegal use. You can find out more about the use of the data by the provider at https://w4yfaq.world4you.com/.
Albacross – Pixel
By using a tracking code from Albacross Nordic AB “Albacross”; we improve our service in lead management for companies visiting our website and who are interested in our offer. By using this code a cookie is set on your device, which is processed by Albacross. In particular, their IP address is collected as part of the anonymisation already carried out by Google Analytics and used in combination with technical parameters to fundamentally differentiate visitors. Albacross acts in accordance with the GDPR, since it is mainly companies and not persons who have visited the website that are identified. More detailed information can be obtained from
https://albacross.com/privacy-policy/, and http://help.albacross.com/gdpr/gdpr-introduction.
HubSpot – CRM,
The Trade Desk – Pixel
Our website uses technology from The Trade Desk, Inc, 42 N. Chestnut St, Ventura, CA 93001, USA (“The Trade Desk”;) for the purposes of behavioral advertising, technical targeting and retargeting (= the re-targeting on the Internet of www.da-agentur.at). Banner ads, video ads, and image/text combinations (= Native Advertising) are used. For this purpose, information about the surfing behaviour of the website visitors is collected in anonymous form and cookies are set. No personal data is collected or processed in the process. For more information on data protection at The Trade Desk, please visit https://www.thetradedesk.com/general/privacy-policy. If you wish to object to processing by The Trade Desk, you can do so here:
Facebook – Pixel
By accepting our cookies, we set the “visitor action pixel”; of Facebook Inc. 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”;). This allows us to track the behavior of users after they have been directed to our site by clicking on a Facebook advertisement. This is used to evaluate the effectiveness of Facebook Ads for statistical and market research purposes. By using this pixel, we can optimize our advertising commitments. All data collected through this is anonymous for us as the operator of the website. If you accept the cookie, however, you consent to Facebook storing and processing your data. This data can then be used by Facebook for its own advertising purposes.
Google Ads – Pixel
Newsletter and Informations service
In case you agree to receive our newsletter, you will be informed about current topics and offers of our agency. When you register for the newsletter, your personal data such as name and email address are stored and stored in our CRM and mail system. The consent can be revoked at any time. This cancellation can be made in the newsletter itself or by informing our support team.
Integration of third party services and content
It can happen that within this online offer third party content, such as videos from YouTube, map material from Google Maps, RSS feeds or graphics from other websites are integrated. This always assumes that the providers of such content (hereinafter referred to as “third party providers”;) are aware of the IP address of the users. This is because without the IP address they would not be able to send the content to the browser of the respective user. The IP address is therefore required for the display of this content. We make every effort to use only such content whose respective providers use the IP address only to deliver this content. However, we have no influence on this if the third party providers have changed the IP address e.g. for statistical purposes. As far as this is known to us, we inform the users about it.
Use of social plugins from Facebook