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Backslash Week 41 – News of the Week

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We share our knowledge of online marketing, digitalization and entrepreneurship with you – read about the latest trends of the digital world, webdesign and SEA strategies or even get tips and suggestions for your social media presence.

Week 41 has ended and a lot of interesting things happened throughout this period. We’ve got some fascinating news for you. First, we introduce the new updates of YouTube’s new Live Shopping Event. Instagram is now letting everybody post from their desktop. Later on, we summarize that Facebook will adopt new policies to protect against harassment. Twitter has shared new insights into Generation Z. Lastly, we provide a few insights on how users can schedule live videos on Instagram.

Be sure to read on.


YouTube is rolling out a new series of live-stream shopping events, designed to tap into the rise in shopper behavior leading up to the holiday season. YouTube is focusing on live-stream shopping heading into the holiday season, while also updating its connected ad options to offer more transparency about performance.


As YouTube explains:

“The YouTube Holiday Stream and Shop will kick off on November 15th, with seven days of shoppable live streams. Fans tuning in will be able to score new products, unlock limited time offers, and get their product questions answered through live Q&A and polls with creators and other viewers.”


Live-stream shopping is a new way to shop that combines the immediacy and FOMO-factor of live broadcasts with in-stream purchases. Live-commerce in China is predicted to be 436 billion dollars by the end of 2019, and Facebook, TikTok, and YouTube are all looking to get in on the action.


YouTube has said that 89% of viewers can trust the recommendations given by YouTube creators. Early experiments have shown promise, and the benefits of adding live-streaming to product discovery seem promising as well.


YouTube is coming out with some new features to help advertisers track their video campaigns on connected TV devices. It’s not just about watching TV anymore- with CTV campaigns, they can offer the same presentation options as traditional TV ads with the advanced targeting capacity of online campaigns.


Instagram has announced that it will release a desktop version of the platform, which will allow users to post videos and images from their computers. This should make social media managers’ jobs a little easier, as they no longer have to switch between platforms. Instagram has stated that it will now allow you to post images and videos from the desktop version of the platform as of October 21st. Now you can post content from your computer, giving you more centralized control over your social media presence.


They reported previously that you could upload Instagram posts from a desktop computer. As various SMT community members have pointed out, you can actually do this from desktop already by using the device selector in Inspector mode on the website.


This update will integrate the social media management process, which could be a big boost for social media managers looking to streamline their workflow and publish edited graphics and visuals made within other apps.


It’s been a busy year for Instagram. The company has been building out its desktop functionality and has also improved the Stories viewing experience on PC.


Facebook is making a new effort to protect its users against harassment by widening the categories of who is included in its new policies and broadening its terms of protection for those unwittingly thrust into the spotlight. This is the first of many steps that Facebook is taking to protect individuals from being targeted by pile-on. Facebook will now detect when incidents have gone too far, and provide more security for those being attacked.


One of the more significant problems on the internet today is the web pile-on. With a single misstep, people can become a target of hate, and never recover from it. Cyberbullying can have serious consequences for both the victim and the perpetrator. Social media usage has helped to amplify the severity of cyberbullying, which can lead to major mental health consequences.


The extension of this policy could have an impact on people’s ability to discuss trending news stories, which could lead to harassment. But it is unclear how this policy will be applied in practice, and what that means for topical engagement.


As Facebook has announced new policies to protect victims from harassment and abuse on the app. These will include a stricter stance on hateful language, and a broader definition of violent speech.


Twitter has released some new insights on how younger audiences engage with tweets and what they want from brands on the platform. And while you might not have guessed that the younger users are quite this influential, it’s not surprising.


According to Twitter’s data, nearly half of all the tweets sent between the months of May 2020 and May 2021 came from users aged 16-24. The fact that tweets are increasingly popular with younger demographics could point to rising trends, but it may also not be representative of broader opinion. While some 70% of Gen Zers come to Twitter to learn about new products, they also share their opinions about them on the app.


Gen Z is a self-reliant generation that uses social media as a platform for engagement. They use this platform, not only to escape from the world but also as a way to interact with brands and other users. Many studies show that young consumers increasingly want brands to take a stand on social issues and voice their support of key movements.


Twitter has released a new report that advises brands to take a participatory approach to their campaign creation, while also ensuring that they stand by their words, and drive ongoing action through advocacy pledges.


With the rise of social media, an important opportunity has been missed by many. With young people who have grown up with social media looking to actively engage in everything, there’s no excuse not to be on it.


Instagram has announced that it will now allow Live creators to schedule their live event up to 90 days in advance. Creators will also be able to share the news across Instagram and alert their fans of the upcoming event.


Instagram says the feature they’ve been waiting for is finally here. They’ll be able to schedule Instagram Live videos, which puts them on a more level playing field with other live platforms, like YouTube and TikTok.


The new streaming schedule option provides even more potential to streamers, with the users now able to register for reminders, which will be sent through to them the day before the broadcast, then 15 minutes before the stream begins.


Instagram has announced its new live scheduling feature. The company said that this feature will be rolled out to all creators globally and will make it easier for people to share their scheduled content with followers on both their stories and feed posts.


We truly hope you’ve learned something new today and become more familiar with the new features and updates of YouTube, Instagram, Facebook, Twitter, and Instagram.


Would you like to know more? We are always here to help you out! Feel free to contact us any time! Stay tuned, archetype!


Hutchinson, A. (2021, October 19). YouTube launches new live shopping events, new updates for CTV campaigns. Social Media Today. Retrieved October 20, 2021, from https://www.socialmediatoday.com/news/youtube-launches-new-live-shopping-events-new-updates-for-ctv-campaigns/608504/. 

Hutchinson, A. (2021, October 19). Instagram will enable users to upload photos and videos via desktop from This Week. Social Media Today. Retrieved October 20, 2021, from https://www.socialmediatoday.com/news/instagram-will-enable-users-to-upload-photos-and-videos-via-desktop-from-th/608527/.

Hutchinson, A. (2021, October 13). Facebook announces new policies to better protect public figures from harassment. Social Media Today. Retrieved October 20, 2021, from https://www.socialmediatoday.com/news/facebook-announces-new-policies-to-better-protect-public-figures-from-haras/608175/.

Hutchinson, A. (2021, October 13). Twitter shares new insights into gen Z usage and engagement. Social Media Today. Retrieved October 20, 2021, from https://www.socialmediatoday.com/news/twitter-shares-new-insights-into-gen-z-usage-and-engagement/608193/.

Twitter. (n.d.). There’s gen Z. then there’s gen Z on Twitter. Twitter. Retrieved October 20, 2021, from https://marketing.twitter.com/en/insights/gen-z-twitter-trends.

Perez, S. (2021, October 13). Instagram adds scheduling and ‘practice mode’ features for live creators. TechCrunch. Retrieved October 20, 2021, from https://techcrunch.com/2021/10/13/instagram-adds-scheduling-and-practice-mode-features-for-live-creators/.

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Backslash Week 41 – News of the Week

We share our knowledge of online marketing, digitalization and entrepreneurship with you – read about the latest trends of the digital world, webdesign and SEA strategies or even get tips and suggestions for your social media presence.

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