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As the global digital industry is increasing continously in its size and reach, digital marketing and data reporting have seen an increase in both demand and supply as well. In such a data-driven world having a reliable digital companion for turning the chaos into information is inevitable for your company goals, be it a short-term investment or long-term growth. Google Analytics may just be the right tool for you. We show you how.

Read on & let the data flow through your body.

1. Getting Started with Google Analytics

Before we get into the details, the absolute basics need to be clarified first, both regarding what certain elements in Google Analytics do, and what they can be used for. Don’t worry, we’ll #keep #it #simple

The Homescreen & a quick snapthrough.

When you launch Google Analytics you always get dropped onto your Homescreen. It is the starting point of your journey as a data clerk or analyst and it contains what Google defines as the most basic universally important information about your company’s performance, such as users, new users or average engagement time. With Google’s machine learning, MI, certain insights are also generated automatically for you, and data is presented both visually and in numbers to make your life easier.

Real-time & calculated information.

Any kind of data presented can be divided into two huge segments: real-time data and calculated data. There is a high emphasis on the latter, so let’s start with the former. Real-time data is pretty self-explanatory and is presented in a user-friendly way. You’ve got an interactive worldmap with charts below, breaking down the vast amount of data into smaller portions of information, such as views by page, users by audience or users by source. The latter, calculated data is basically a collective term for anything else you do in Google Analytics. More on that under Point 2 below.

#lets #not #get #overwhelmed

2. Life Cycle, Users, Events & Exploration

A lot of fancy terms, right? We feel you. However, fortunately Google’s user experience is remarkable when it comes to breaking down rocket science and reporting it in a most dummy-proof way possible. Let’s quickly go through what these terms stand for and what can you do at each section of Google Analytics.

Category #01: Life Cycle

Google categorizes all the information gathered for your company in four vast categories. The 1st one is called Life-Cycle, which includes your life-cycle reports, such as Acquisition, Engagement, Monetization & Retention. Acquisition provides an overview about where your users are coming from. It sounds easy, but very complicated reports can be done here in case your performance is heavily user-dependant. Engagement simply (danger!) breaks down how those users under the acquisition section interact with your site. The charts here may appear scary at first, but actually carry useful information, such as who did what and when and whether they were new or returning. Monetization serves as a synonym for your revenue. To put it simple, it’s an analysis over your revenue chain, such as best performing product, worst performing product, and so on. Retention simply measures your retention rate, optionally by categories and in more details.

Category #02: Users

The 2nd category is Users, which is divided into two separate segments: Demographics and Tech. The former does just what its name suggests, it provides you with an overview over who your users are regarding their age, gender, location, interest, and the list goes on. It is presented with charts and is actually fun to look through. Data demotivates you? Look at demographics. The latter, Tech, provides you with some simple charts regarding which platforms your users are using for engaging with you, with which operation system or on what kind of device. It can be useful for running a general user analysis and for troubleshooting too.

Category #03: Events.

The third category, Events, is divided into two sections: conversions and ‘all events’. While all information provided can be equally important, conversions is probably something you will find to be universally of high importance especially if you are selling goods online, as it contains information on how much you sold, for example. The latter, ‘all events’ contains a list of all other actions taken on your site, such as ‘first_visit’, ‘remove_from_cart’ or ‘add_to_cart’. What kind of events collected can be automatic or manual.

Category #04: Explore.

The final section, Explore, is not divided at all, it only contains a single item, called the Analysis hub. Inside the Analysis hub you can find all different kinds of report templates which Google designed for you, so you don’t necessarily need to do it. These are broken down by their use cases, such as the Acquisition report, which only contains information about acquisition.

#google #analytics #interpret #data #effectively

3. Configuration & What Is Left

Audiences & More.

Under the audiences button you can create custom sections from your target group. These custom audiences can then later be shared to use in your ad campaigns. Here, you are provided with further information on your users as well. Moreover, if you prefer, you can switch to Admin view where other settings reveal themselves, but ultimately, they cover similar topics to the ones mentioned above.

Why Google Analytics?

Well, why would you invest time and effort into setting up and constantly checking upon your Google Analytics account? No matter what kind of organization you’ve got, data management and reporting will eventually become an active issue, which will either slow down the processes in your business, or at some point completely prevent you from spending any time on anything else but data analysis, which quite frankly does not provide a good hourly rate for your revenue chain. With the experts behind Google Analytics designing the app, and the company’s AI, artificial intelligence conducting machine learning, MI, for you so that a lot of time taking tasks which actually require technical skills too are found a solution for, your life becomes a lot easier if you let the experts do the job.

#trust #the #process #data #management

4. Final Words

In the online world you are faced with tasks related to managing the flow of information inside your company and the data for that information. Google Analytics serves as an excellent tool for guiding you through the process of data analysis in a way which is not necessarily rocket science. Google Analytics is an absolute solution for managing the data inside your company.


We hereby expressly do not declare that we are the author of the post or the content it contains. It is our intention to summarize the essential information from several sources and to provide our site visitors with knowledge about our services.

Google Analytics. 2020. “Walkthrough of the Google Analytics 4 User Interface”. Accessed 30th October.


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