Engaging With A Young Audience: Snapchat, TikTok & Pinterest in 2020
20 years ago social media did not exist. 10 years ago it became popular. Today, it is the #01 solution for both users to stay in touch with each other, and for advertisers to reach out to their desired audiences. In such a fast-paced world the market is changing rapidly, with less popular social media platform gaining an increasingly higher attention overtime.
As an advertiser, you should change too.
10 years. That’s a pretty long period, right? That’s how long it’d take to view all the photos and videos shared by Snappers from the last hour. How about 400 million stories per day? Well, with a 20% reported year-on-year growth in daily active user, DAU, with similar figures achieved in the advertising segment it makes sense to look underneath the iceberg.
An astonishing 90% of its active users are under 24, and 77% of them are claiming to use the app on a daily basis.
Snapchat is currently a market follower on social media, with Facebook taking clear leadership followed upon by Instagram. However, itis much more promising for engaging with the young audience, more precisely late Gen Z and Generation Alpha users. Snapchat is showing great promises to reach out to the current and next generation of young adults.
Snapchat is the 4th most satisfactory social media apps to use.
According to the social media satisfaction index, Snap takes place right next to Instagram on the list. Facebook got almost dropped out of the top 10 here, and Twitter, for example, is not even listed. Also, Snapchat is opened up to 30 times per day, and its ad engagement ratio saw a huge jump of 36% over the past year. THAT IS HUGE.
#snap #the #young #make #it #top
1.5 years. 800 million users. 3rd most popular app. Welcome to TikTok.
Age is just a number, right? Only 1.5 years-old on the global market yet 800 million active users TikTok scored the 3rd place on being the most popular content-driven social media sites of 2019. Snapchat clearly serves as a great niche for the young generation, TikTok is more diverse. The average user is between 18 and 44.
TikTok users are between 18 and 44 and earn between 25K and 100K annually.
There is an interesting gap between the annual income of the average TikToker. The vast majority of DAU apparently makes more than $100k a year, while the second largest pool earns less than $25k, which raises an interesting question from a positioning standpoint. The poor entertains the rich, or the rich entertains the poor, the question arises?
TikTok allows for a surprisingly detailed “Pixel”-type campaign set-up.
The site’s campaign manager is much more detailed than Snapchat’s, with a logic behind similar to Facebook’s ad manager, it even shares the name “Pixel” of its analytical tool with the grand-daddy. On the other hand, leaked data on its user base indicates that only 300 million users exist outside China’s borders, its home country, as reportedly the app accounts for 500 million Chinese users per month. Regardless of the shady statistics surrounding the social media site TikTok was probably the biggest hit among SM platforms in 2019 and shows high potential for growth on a global scale. Not yet an Instagram but you never know what the future brings, right?
#tik #tok #daily #enter #tainee
On general SM, social media sites like Facebook or Instagram there is a great balance between entertaining and informative content. With TikTok’s approach to a mad video-driven entertaining platform a picture-driven SM site becomes inevitable.
Pinterest scores 80 of 100, current highest on the social media satisfactory index.
The social media site for visually static content scored the highest on the social media satisfactory index with almost 50% better than Facebook regarding overall satisfaction. Its user culture is pretty unique compared to the two above, as well. First, Pinterest is much more popular among women than men. Also, 80% of mothers ranging from 18 to 64 use the app alone or with their children. In other words…
8 out of 10 moms are Pinners, women of three generations use the app.
Pinterest is more internationally diversified as well with roughly half of its users coming from outside the U.S. With its powerful visual-search feature it makes it top among Gen Z and millennials, 62% of whom reportedly desire image-based searching. The technology is also used in its creative ad integration feature, as Pinterest allows its users to “try on” a Pinned product via its powerful augmented reality integration.
Immersive “pin-it” ad-integration feature allows for simulated product trials.
With more than 300 million active users and an obvious niche for the woman’s segment you should definitely consider Pinterest as a sales channel for your upcoming advertising campaign.
#make #it #pin #it #yield #it
4. Final words
In order to remain competitive in the globalized world you gotta take and acknowledge what the environment brings to you and ensure that you make the best out of it. With Snappers, TikTokkers and Pinners gaining more and more attention you should prepare for a social media integration into these platforms too, if you haven’t done so already. With a burning desire for growth Snapchat, TikTok and Pinterest show great promises for advertising in the second decade of the XXI. Century.
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