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Backslash Week 40 – News of the Week

WEEK 40
We share our knowledge of online marketing, digitalization and entrepreneurship with you – read about the latest trends of the digital world, webdesign and SEA strategies or even get tips and suggestions for your social media presence.

Week 40 has ended and a lot of interesting things happened throughout this period. We’ve got some fascinating news for you. First, we summarize the new updates of Twitter Spaces. Instagram is also working on a new alert type that will give users information on current technical issues. Later on, we mention that Google AdSense will be switched to a first-price auction mechanism. YouTube has also made some improvements to its video captioning tools, so we summarized the key points. Lastly, we provide a few insights on TikTok’s new marketing partner program.

Be sure to read on.

ADDITIONAL FEATURES TO TWITTER’S NEW TAB SPACES

Twitter announced its broader roll-out of Spaces Tab, adding a new invitation process. Twitter Spaces is a new feature on the network that allows users to have live audio discussions. Users can host these discussions in a “Space,” which is an audio chat room where other users can join in. If you follow someone who is hosting Space or is a Speaker in one, a purple bubble will appear at the top of your timeline for the length of the conversation.

 

Twitter announced the broader roll-out of its Spaces Tab on Wednesday. The company has also unveiled a new invitation process for the feature, which is initially available to a small selection of users in the United States. There are a few ways to attract individuals to join the conversation as a Speaker or a Listener once you’ve created a Space as a Host. There are a few options in the lower right-hand corner, one of which is to “get more people to join.” This appears to be a small upward-pointing arrow.

 

Twitter allows you to add up to 12 other Speakers to your Space, in addition to the Host: two Co-hosts and ten Speakers. While anyone can request to talk in your Space, you have the option of limiting who can speak.

 

The new Spaces tab will also have live audio broadcasts tailored to your preferences, based on who and what you follow in the app. With the ability to check-in at any time and see what’s going on in Spaces on the issues that matter to you, it’s possible that more people will tune in.

 

The social media platform’s latest product is designed to allow people to create and share their own content from within Twitter itself. It is available on both iOS and Android devices and provides access to both audio and video content.

AFTER LAST WEEK’S DISASTER INSTAGRAM NOW NOTIFIES YOU ABOUT TECHNICAL ISSUES

Following two major outages last week, Instagram is attempting to provide more transparency into continuing interruptions and issues, as well as account-based actions such as Community Standards violations and content removals, directly in-app.

 

Facebook experienced another outage on Friday, just days after some of its major services went down for roughly six hours. Instagram, a Facebook-owned photo-sharing app, also announced on Twitter that some of its users were experiencing problems. Facebook claimed the problems were repaired about two hours after they originally appeared and that they were caused by a “configuration update,” not the major outage earlier this week.

 

For this reason, Instagram is experimenting with a new alert type that will give users information on current technical issues and how they relate to app features. This could be beneficial. When parts of Instagram go down, most users turn to Twitter to figure out what’s going on, and that strategy may work for some. But, in an ideal world, the information would come directly from the app, giving it more legitimacy and a direct link to Instagram users.

 

In addition, Instagram is launching ‘Account Status,’ a new tool that will give you information about potential content violations and other issues with your posts. The goal of the measure is to let users better understand any content or distribution implications, as well as to dispel rumors of ’shadow banning’ or other limitations that may be affecting post-performance.

 

Before Instagram takes any further action, the new notifications will be tested with users in the United States.

FIRST-PRICE AUCTION IS NOW AVAILABLE ON GOOGLE ADSENSE AS WELL

For those using Google AdSense, there’s some good news: the platform will be switched to a first-price auction mechanism ‘in the coming months,’ bringing it in line with Google’s other ad products and allowing Google to compete more effectively with rival ad exchanges.

 

Google’s old system of bidding on ads was similar to the open auction model in which each time a bid was made, that bidder would pay the next highest bid price. Many of the display advertising ecosystem’s ad selling platforms, including Google Ad Manager and Google AdMob, have migrated to first-price auctions over time. The winning bid is reflected in the final price of a first-price auction.

 

This will almost certainly result in increased revenue for both publishers and Google, though Google claims that the actual effects will be minor.

 

Given that a number of other platforms and exchanges have already updated their approaches, it makes sense for Google to do so as well. While Google expects a minor impact, AdSense purchasers should keep this in mind as they shape their bids and budget.

YOUTUBE BREAKS DOWN THE LANGUAGE BARRIER FOR LIVE STREAMS WITH AUTOMATIC CAPTIONS

YouTube has made some improvements to its video captioning tools, making it easier for more channels to add caption text to their videos. With the help of automatic captions, live videos can be watched by many different people who do not speak the same language.

 

The platform has just added new caption options to accommodate more languages. They can now automatically generate captions in up to eleven languages for live streams. This feature will be available for both video and live stream captions.

 

Automatic captions were previously only available to channels with more than 1,000 subscribers, and even then, access was restricted. YouTube is now allowing any streamers to use the feature, providing content creators more options for making their work more accessible.

 

Stream Settings in YouTube Studio can be used to enable live automatic subtitles. This will give your streams a new dimension, allowing you to engage with a wider range of audiences and viewers. YouTube also mentions that it will be adding more automatic caption languages in the future.

 

YouTube is also bringing subtitle translation to mobile devices. Users can currently translate accessible caption tracks into another language on the desktop version of the app. The mobile app will soon have the same capability, allowing users to consume material in their local language even more easily.

 

These are useful enhancements with functionality that could help with a variety of use cases while also improving accessibility.

TIKTOK NOW PROVIDES ASSISTANCE ON ITS AUDIO ELEMENTS

TikTok is expanding its marketing partner program to provide assistance on audio elements. It will allow marketers to tap into the app’s user base of over 200 million active monthly users. TikTok is seeing an increasing demand for music and sound effects from marketers, and it will enable them to generate content for their video ads with a simple tap from the app.

 

This new feature has been in testing since September 2018 and has been expanded globally in January 2019. TikTok says that it has already seen a 20% increase in the number of video ads with sound since this feature was introduced.

 

In order to facilitate unique music and effects to accompany advertisements, TikTok is expanding its marketing partner program to assist marketers to lean into the audio experience. The program will be open to anyone who wants to join, not just brands or agencies that use TikTok’s other marketing services like TAP or Ignite.

 

It makes sense to rely on these certified partner brands, who can use their platform experience to help you avoid mistakes while staying on-trend.

FINAL WORDS

We truly hope you’ve learned something new today and become more familiar with the new features and updates of Twitter, Instagram, Google AdSense, YouTube and TikTok.

 

Would you like to know more? We are always here to help you out! Feel free to contact us any time! Stay tuned, archetype!

References:

Hutchinson, A. (2021, October 11). Twitter announces broader roll-out of new spaces tab, adds new spaces invite process. Social Media Today. Retrieved October 12, 2021, from https://www.socialmediatoday.com/news/twitter-announces-broader-roll-out-of-new-spaces-tab-adds-new-spaces-invit/608036/.

Hutchinson, A. (2021, October 11). Instagram adds new in-app alerts on technical issues and policy violations which may impact your account. Social Media Today. Retrieved October 12, 2021, from https://www.socialmediatoday.com/news/instagram-adds-new-in-app-alerts-on-technical-issues-and-policy-violations/608039/.

Iyengar, R. (2021, October 8). Facebook apps hit with two-hour disruption days after massive outage. CNN. Retrieved October 12, 2021, from https://edition.cnn.com/2021/10/08/tech/facebook-outage-instagram/index.html.

Hutchinson, A. (2021, October 7). Google shifts adsense to First-price auction to better align with other ad exchanges. Social Media Today. Retrieved October 12, 2021, from https://www.socialmediatoday.com/news/google-shifts-adsense-to-first-price-auction-to-better-align-with-other-ad/607875/.

Hutchinson, A. (2021, October 8). YouTube adds new caption options, including the expansion of automatic captions for Live streams. Social Media Today. Retrieved October 12, 2021, from https://www.socialmediatoday.com/news/youtube-adds-new-caption-options-including-the-expansion-of-automatic-capt/607963/.

Hutchinson, A. (2021, October 7). TikTok expands marketing partner program to provide assistance on audio elements. Social Media Today. Retrieved October 12, 2021, from https://www.socialmediatoday.com/news/tiktok-expands-marketing-partner-program-to-provide-assistance-on-audio-ele/607892/.

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WEEK 40

Backslash Week 40 – News of the Week

We share our knowledge of online marketing, digitalization and entrepreneurship with you – read about the latest trends of the digital world, webdesign and SEA strategies or even get tips and suggestions for your social media presence.

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