TikTok Advertising.

TikTok For Business is where you can unleash your brand’s creative side. A fully immersive no judgement world where there’s an audience for every voice. No matter how big or small your business, no matter what you’re making or selling, we believe your brand deserves to be discovered here. Discover a world full of people waiting to discover your brand Reach audiences in 20+ regions and counting.

The benefits of TikTok Advertising.

TikTok is one of the best ways to get in touch with potential young customers. The additional features of the Marketing and Sales Solutions allow to digitally initiate target group segmentation and contact initiation. For TikTok marketing, all it takes is a good understanding of the target audience’s challenges, relevant content, credibility for these topics, and digital communication skills.

Comparably new and rapidly growing platform

Access to the young generation

Modern and up to date targeting possibities

Checkout relevant details regarding ads

Within this whitepaper, we gathered all the details you need to know to make the most out of your ads on TikTok.


NDA-Whitepaper-AdFormat-TikTok (2 MB)

In-Feed Video Ad.

TikTok’s standard ad format, In-Feed, allows you to embed a video ad that auto-plays within a user’s For You feed. In-Feed ads are up to 60 seconds long (although the optimal duration is only 15 seconds!), play with sound on, and look & feel like native content due to. them having the same user interface as organic posts.


Put your brand front and center by occupying TikTok’s prime ad real-estate. TopView ads capture user attention by appearing at the top of the For You feed when first opening TikTok. In this format, video can be up to 60-seconds long, offering an immersive viewing experience with no other competing content.

TopView is perfect for brand awareness objectives as it guarantees an extremely wide reach and high number of impressions. Brands should make the most of this unmissable placement by using a highly engaging video that leaves a lasting impact.

Brand Takeover.

A TikTok Brand Takeover are full-screen, high impact ads that feature asthe first thing a user sees when opening TikTok. Created for mass awareness, this format will also guarantee extremely high reach and great performance due to the entire screen being clickable, reducing the friction between the ad and the desired destination.

Brand Takeover ads are short and snappy, being either a 3-second image or a 3-5 second video, and allow brands to direct traffic to both internal and external landing pages.

Brand Takeover ads have 100% Share of Voice for the day they are featured, meaning that users won’t see any other Brand Takeover on that particular day. This premium ad space does come with a high price tag and lends itself to large brands who are looking for maximum exposure.

Branded Hashtag Challenge.

Designed to fit in with TikTok’s unique user-generated-content (UGC) aesthetic, the Branded Hashtag Challenge is a way of engaging audiences by encouraging the co-creation of content. The format can be broken down into three placements within the app.

First, you have standard video ads appear in the In-Feed placement, encouraging users to take part in the challenge. Second, there is a featured banner on the Discover page, directing traffic to the Hashtag Challenge page (third placement) which is the central hub of the challenge, aggregating videos from around the world that were submitted for the challenge.

Branded Effects.

Branded Effects enable brands to embrace their playful side with the creation of shareable branded stickers, filters, and effects that users can utilize in their own video content. These effects can be used in standalone campaigns or integrated into your Branded Hashtag Challenge for an even richer ad experience.

Similar to Hashtag Challenges, the power of Branded Effects lies in the fact that these formats go beyond being simply an ad: your audience becomes immersed and involved, resulting in much higher levels of engagement.


TikTok Ads provides you various targeting options for you to pinpoint the exact audience you want your ads to be displayed to. Targeting can be selected during the ad group creation process. 

Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Lookalike or Custom Audiences.
Male, Female
13-17, 18-24, 25-34, 35-44, 45-54, 55+
Country/Region > State/Province
Select a Designated Marketing Area (DMAÂŽ) when targeting the United States.
Delivery to users based on app language.
Target users based on the videos they’re interested in.
Target users based on how they’ve interacted with videos
Target users based on how they’ve interacted with creators.
Connection Type
WIFI, 2G, 3G, 4G.
Operation System
iOS & Android.
Operation System Version
Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model
Deliver ads to users based on user’s device model.
Device Price
Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Deliver ads to users based on mobile phone carriers.



TikTok is the up-and-coming social media channel 2021 and offers very high efficiency in reach at cost, especially for addressing very young target groups.

Usually, 1-2 weeks are enough to prepare a certaing campaign.

Banners, Videos, Pictures

The ads are delivered very quickly after internal review.

  • Cost per Mille/Thousand Impressions (CPM)
  • •Optimized Cost per Mille/Thousand Impressions (oCPM)
  • ​Cost per Thousand Views (CPV)
  • Cost per Click (CPC)


Video, images, banners – Content and
Impressions everywhere – are you ready?