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Campaign.

We have only a few moments to convince and this has nothing in common with classic advertising. None of our users is influenced by a melody or a slogan; unless he/she needs what we offer. Because what we offer is personalized, coordinated and based on insight. The ideal impression at the right time and to the right person.

Campaign management is the core area of our agency. Depending on the company, we deal with the relevant channels and assess their relevance in terms of product, service and available materials. Depending on the initial situation we encounter, we develop an individual implementation recommendation that is adapted to the existing budget in order to generate an economically positive result. We use a variety of channels for this, whereby in most cases we start with search engine advertising (Google Ads, Bing Ads) or social media. The advertising material (banners, videos, graphics) required for this is either supplied by the customer or created by our creative team.

SERVICES.

So many possibilities and so little time.
The web has products and services to offer, which go beyond the scope of any website. We will show you what our clients most commonly ask for.

PROCESS.

1

Analysis of the company

Before we dedicate ourselves to the marketing mix, we try to understand the business model of the entrepreneur and how the process landscape looks like. The more detailed, the better marketing can be aligned with internal processes.

2

Buyer Personas and target groups

Once we have an impression of the company, we want to understand the ideal customer and its characteristics. That is the prerequisite to define ideal target groups for the campaign.

3

Market, competition and potential analysis

Based on these analyses, we assess the positioning in the market and vis-à-vis the competition. We then carry out a general evaluation of success with regards to the region and potential customers.

4

Planning and conception

After all information has been gathered, the channels are evaluated and the objectives of the sub-campaigns are defined. For this purpose, a budget recommendation is made and the planned media budget is allocated to the defined marketing measures.

5

Implementation and operative support

If the planning is in line with the common objective, the individual measures are implemented and the corresponding measurements are taken. Operational support and monitoring are also provided.

6

Monitoring and optimization

The success of online campaigns is highly dependent on the interpretation of data. It may take some time before a sufficient amount of data is collected. During this time, the key figures are already being monitored and optimized.

WORK.

Are you curious what online marketing can achieve? We have prepared some projects for you.

“For successful campaigns, you have to think outside the
box. Online marketing can do a lot but not everything –
we accompany and implement the right measures.”

– Sophie Scharl, BA

READY FOR YOUR PERFORMANCE?

We will show you possibilities
that the web offers for marketing.

Offices

Budapest

Let's talk and drink coffee.

Offices

Budapest

Let's talk and drink coffee.

Christoph Vetchy, BSc. M.A.

Head of Social Media