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NEW.DEFINED.ARCHETYPE.

An archetype – invisible and difficult to perceive but unique in its effect.
Two communication lines are to be noted:
One in the companies, the other in the markets.

Markets are conversations and we encounter them human.
Because smart companies participate in these discussions and
try to respond to the problems of the market and people.

We are a “fullstack” digital agency for performance marketing focusing on advertising. Depending on the problem of our customers, we deal with different channels and advertising materials to address new customers or bring web visitors to contact the brand of our customers again.

Advertising since 2018 – we have been service providers for more than 3 years and look after our customers with efficiency and handshake quality at home and abroad. With more than 400 projects for various companies and organizations, we bundle a lot of experience in digital handling of different brands and industries. Our motto is the most optimized provision of our services, as well as an understanding accompaniment on an entrepreneurial or management level.

WHY ONLINE MARKETING.

Why online marketing?

The answer to this is easy, because those who want to generate new customers today will have to position themselves where these customers are. Today, the Internet is exactly this marketplace on which the talks and problems of people can be seen. The companies are participants of these conversations and try to achieve people about different channels in their voice.

The choice of the right channels is challenging and requires an objective view of the options and events, which then allows proper communication with humans. Online marketing is essential for all companies that want to contact the visitors of these channels and want to participate in the market talk.

 

PS: We attach great importance to authenticity. That’s why all of the texts in our videos are spoken by real people from our team.

MAKE OR BUY.

Outsourcing forms a crucial pillar of our corporate strategy. Through slim structure and high availability, we were able to close cooperations with multiple agencies and corporate advisors in the roof room and thus become active as a sub-service provider.

In times of specialization, we and our partners are convinced that bundling of the skills can achieve ideal performance for customers. We are therefore happy about partners who want to expand their portfolio with our services.

Depending on the initial situation, our way of providing online marketing comes with different advantages in order to solve problems. We differentiate between the following groups of people in terms of their needs:

 

PACKAGES.

Our services are divided into different packages. These packages symbolize customer scenarios based on the scope of our support. They only serve to make it easier to understand our range, as we are often confronted with the situation that customers do not know in which area they have to reckon with budgetary burdens when they start with online marketing.

PERFORMANCE

For entrepreneurs who would like to have 1-2 channels managed by us, already have advertising material available or want to test new channels flexibly.
Click here.

FULLSTACK

For companies that want to enjoy our entire spectrum with regard to the creation of advertising material, support of campaigns and analysis of success without worries and with full service.
Click here.

CUSTOM

Of course, we also put together all services individually, tailored to your company. Whatever the need, we become the missing piece of the puzzle for your marketing solution.
Click here.

DEPARTMENTS.

Our agency consists of several teams, which are thematically divided into three areas / departments. These include the subject areas CONTENT CREATION, CAMPAIGN and DATA ANALYTICS – i.e. essentially the entire range of services, starting with the creation of the advertising material, through the conception and planning of online marketing campaigns, to the analysis and interpretation of data relating to the website and channels such as Facebook, Instagram, Youtube, Google, Bing or other websites.

In addition to our team structure and its members, who are also assigned to different markets and languages, the departments rather serve a functional assignment in order to be able to provide an easier overview of our areas of activity.

Content Creation

The creation of suitable content is of immense importance in the field of campaign placement. A well-adjusted campaign often fails due to a lack of diversity and precision in the available advertising material, and it is not uncommon for them to be simply produced with insufficient quality.

However, we understand that not every entrepreneur knocks on us with top videos and can use our tools to create good content from simpler raw materials. For high quality, however, we usually turn to our hand-picked partners from the fields of film and photography.

Nevertheless, of course we create and design any necessary digital content for our dear advertisers. After all, we cannot avoid the impression on the way to the long-awaited click. For this reason, it is important to emphasize that only a decent graphic will lead to good results = visitors. As part of our spectrum, we therefore create animated HTML5 or AMPHTML banners, as well as GIF and various video formats. Depending on which channel has to be used, we recommend the production of the respective media.

Campaign

The core / our main act, which is why they came to us, like many before. CAMPAIGN, or campaign management, represents the essential service and thus also the decisive phase in our service.

After creating or providing the advertising material, we try to respond specifically to the situation of our customers without being bound by a contract or minimum budget. For this purpose, several relevant channels are usually developed and jointly divided into measures and processes with regard to the idealized customers (B2B and B2C likewise). Above all, it is important to us to be able to understand the arguments, which should underpin and accompany our recommendations for action. We want our customers to understand why some measures make sense and can be successful, and why some are not. Accordingly, we explain the researched data and point out potentials in order to be able to ensure harmonization between phase formation and budget use.

Our options include a large number of channels and platforms, whereby we usually first work on proper testing in the area of ​​search engine advertising and social media. The fact is that 8/10 companies that are recommended to us either poorly or not at all or were active in these areas. We are therefore very often confronted with re-establishing lost trust in our trade in order to be able to continue working on a healthy basis.

Data Analytics

At the end of the day, however, online marketing is, from our point of view, not witchcraft, but just a coherent approach to dealing with data. Of course, the campaign revolves around correct communication, addressing and media use, but ultimately it is about verifying an assumption, namely that a certain channel leads to economic success under certain parameters.

Hence, in the abstract, working is hypothesized and provides evidence of the success or failure of a campaign. Failure? – doesn’t sound very positive, does it? A taboo subject that is rarely brought into focus, because unfortunately we cannot guarantee the success of a campaign. This makes our DATA ANALYTICS division all the more important, in which we dedicate ourselves entirely to measuring success and calculating profitability (supporting).


Everything revolves around the custom tracking / measurement of online behavior in order to be able to understand whether the right users are involved or whether they are behaving as we hoped. The website, on which we as advertisers have little influence, is of course also decisive, which is why it is all the more important that our customers understand at what level a potential customer can be intercepted with what measures.

For the purpose of measurement and interpretation, we usually deal with the “Google stack” of available tools – including Google Tag Manager, Google Analytics and Google Data Studio.

WORK.

Welcome, digital explorers. Want to do something new? We got the most exciting projects for you!

NEWS.

news of the week

Backslash Week #36 – News of the Week

We share our knowledge of online marketing, digitalization and entrepreneurship with you – read about the latest trends of the digital world, webdesign and SEA strategies or even get tips and suggestions for your social media presence.

Read More
news of the week

Backslash Week #35 – News of the Week

We share our knowledge of online marketing, digitalization and entrepreneurship with you – read about the latest trends of the digital world, webdesign and SEA strategies or even get tips and suggestions for your social media presence.

Read More

ADVANTAGES.

We are different than other digital agencies. Obviously, there is not enough space for countless “unique selling propositions”, so the more important ones first.

1

Digital Natives

Our team experienced the growth of digital business at first hand. SaaS, Social Media and online behaviour is our daily business - which is your advantage in terms of approaching the digital world.

2

Customer Relations

We consider our customers as our friends and communicate with them accordingly. We capture the overall picture of each company very precisely - feel free to reach out 24/7 if there is anything you'd like to know about your current campaign.

3

Transparency

Everyone deserves a chance of success and we want to make that possible. There is always a solution and we work on it until the right way is found. We won't waste your time or money.

4

Young & Wild

We ARE the new markets! We know where your customers will be tomorrow, how they behave online and how we can use this knowledge to promote your products and services at the right place.

5

Quality

We live cooperation - not competition - we regularly share information with our partners on the most important innovations. This usually includes seminars, expert lectures and conventions.

6

Tacheles & Trust

Especially in our business, customers rarely know what we are doing. We are happy to take the time to explain every step of the process and every key figure to you, because after all, you want to know on what you are spending your money, don't you?

CURIOUS ABOUT ONLINE MARKETING?

A leap in the dark; but don’t worry – we will catch you.

Offices

Budapest

Let's talk and drink coffee.

Offices

Budapest

Let's talk and drink coffee.

Christoph Vetchy, BSc. M.A.

Head of Social Media