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Backslash Week 44 – News of the Week

WEEK 44
Wir teilen unser Wissen über Online-Marketing, Digitalisierung und Unternehmertum mit Ihnen - lesen Sie über die neuesten Trends der digitalen Welt, Webdesign und SEA-Strategien oder holen Sie sich Tipps und Anregungen für Ihren Social-Media-Auftritt.

Week 44 has ended and a lot of interesting things happened throughout this period. We’ve got some fascinating news for you. First, we summarize the new updates of Meta, which plans to open retail stores. YouTube has also just updated Shorts to create more engagement. Later on, we mention that Twitter is now allowing users to edit their pictures and videos in the app. Clubhouse has also made some improvements by adding new features to the app, so we summarized the key points. Lastly, we provide a few insights on Snapchat AR, which makes online shopping even better.

Be sure to read on.

META IS PLANNING TO OPEN RETAIL STORES TO SELL ITS OWN GOODS – HERE’S EVERYTHING YOU NEED TO KNOW

Meta, or formerly known as Facebook, has announced that it is planning to open retail stores to sell VR, AR, and other digital connection tools. With the company progressively growing its inventory of tangible products, it’s only natural that the firm would contemplate opening actual stores to better exhibit its cutting-edge hardware innovations.

 

They claimed that the stores will be used to introduce visitors to the company’s Reality Labs division’s technologies, such as virtual reality headsets and, eventually, augmented reality glasses. Physical stores could be a more effective way to develop direct-to-consumer supply chains while also providing additional showcasing chances to increase sales.

 

Right now, you can buy Facebook goods in stores, but they’re strewn about alongside a slew of other competing devices and options, and they don’t get much attention. If Facebook wants to invest more in direct marketing and presenting its next-level plans, it would be best served by creating its own dedicated promotion and product displays, which it could control directly within its own stores constructed particularly for its offers.

 

In this regard, Meta’s VR headsets appear to be the most obvious focus, with the company’s fully-enabled metaverse vision centered on fully interactive VR worlds, which would only be genuinely achievable in the VR environment.

 

This announcement has come after Facebook’s recent changes in its privacy policies. This change will allow the company to use the information of shoppers both online and offline for advertising purposes.

 

The company is not specifying where these new stores will be located yet, but they are considering opening them in major cities like New York or San Francisco.

EVERYBODY WANTS TO BE LIKE TIKTOK – HERE’S THE NEW TEST UPDATE OF YOUTUBE SHORTS

Short-form video is becoming the most popular social media trend, with Instagram, Facebook, Snapchat, and Pinterest all introducing new ways to use it. Now, YouTube is taking its short-form video experiments to the next level with its newest update.

 

On iOS, YouTube had started a new test in which users who often engage with Shorts will have their version of YouTube open directly to the Shorts feed, rather than the standard YouTube display, throwing you right into the full-screen, immersive Shorts experience.

 

That effectively makes Shorts the primary emphasis of the YouTube app for any user who connects with Shorts on a regular basis or has simply departed the app from the Shorts feed, which is a significant change in UI for the platform, and a massive validation of the importance of the short-form video shift.

 

Shorts has now topped 15 billion daily views, up from 6.5 billion earlier this year, and has become a key driver of app engagement growth, showing the growing desire for short, full-screen pieces. According to YouTube, the test is only available to a tiny fraction of iOS users worldwide. However, the company has recently announced that the trial will be expanded to Android as well.

DECORATE YOUR PICS AND VIDEOS WITH STICKERS AND FILTERS – A NEW UPDATE FROM TWITTER

Twitter has started rolling out new visual enhancements for attached images and clips as of late. These enhancements include an increase in the maximum length of a tweet from 140 to 280 characters, as well as more space for attaching images and videos. This update comes with some new features as well, such as emojis, editing capabilities, and an app update.

 

Users will be able to add stickers, text, cropping, and more to their uploaded videos and images, then attach them to tweets, perhaps giving them more presence and creative flair in the stream. The update introduces a new UI for your tweet visuals that is more simplified and aligned with other apps’ visual editing capabilities, while also providing more possibilities.

 

Twitter has also talked about the new camera features:

 

We’re testing some new updates to the Twitter Camera and Twitter Gallery that will give our customers more ways to creatively express themselves in their Tweets.”

 

Twitter is a social media platform that has been around since 2006. The addition of these new visual enhancement options will make the platform more appealing to businesses and individuals alike.

REPLAY YOUR TALKS, SKIP TO THE NEXT SPEAKER, AND SEE THE NUMBER OF LISTENERS – THE NEW CLUBHOUSE UPDATE

Clubhouse has been working on a new feature that will help the company gather more information about the attendees who enter rooms. The company is now adding room recordings to allow for a better understanding of how attendees are interacting with what is happening in the room.

 

Clubhouse has just announced its new Replays feature, which will give you yet another opportunity to use your Clubhouse talks and get more out of your audio sessions. Replays are an optional feature for each public room that creators can turn on or off. Anyone on Clubhouse who has Replays enabled can replay the entire experience whenever they want.

 

Clubhouse has also introduced the ability to skip to the next speaker in playback, which is a useful tool. The use of auditory recognition to mark each speaker’s change gives listeners more control. Of course, there’s a chance the machine will make a mistake and you’ll miss out on some aspects of the dialogue as a result, but it does provide you another way to filter your playback and customize your own experience.

 

Finally, Clubhouse now adds the total number of persons who listened to your talk – including those who listened via the Replay option. Clubhouse also claims it will offer new analytics capabilities in the future months, which will provide more data insight for your planning and pitching to potential partners.

 

This new update is going to be available for both iOS and Android versions of Clubhouse. Along with this, they also have a new interface for adding rooms and better reporting data on attendance.

SNAPCHAT AR – THE NEXT LEVEL OF ONLINE SHOPPING

Snapchat has introduced new features to its AR try-on tools. With this update, Snapchat is aiming to provide an even more realistic experience for the user. With this new update, you can now try on clothes from various brands with one click of a button. You can put on hats, sunglasses, and shoes all with AR filters.

 

It isn’t finished yet. The digital overlays are still puffy and not completely aligned to the proportions of the users. However, it’s another indication of Snap’s growing body-mapping capabilities, which will eventually allow users to try on all types of apparel while being guided by their specific size preferences and other modifications, expediting in-app purchase activity.

 

Snapchat already has a number of AR Try On choices for commercial campaigns, including make-up, glasses, jewelry, shoes, and purses.

 

In March, Snap purchased FitAnalytics, a digital sizing startup that offers technologies to help promote more accurate product fits while also gathering data on client preferences.

 

Snap has made significant progress with its AR overlays as a result of these developments, and while Facebook and Apple are working on their own virtual product options, Snap appears to be holding its own in terms of innovation, which could see it play a much bigger role in the next stage of commerce.

 

This is a step towards the next stage of online shopping and this might be something we see in other social media apps too.

FINAL WORDS

We truly hope you’ve learned something new today and become more familiar with the new features and updates of Meta, YouTube, Twitter, Clubhouse and Snapchat.

 

Would you like to know more? We are always here to help you out! Feel free to contact us any time! Stay tuned, archetype!

Verweise;

Hutchinson, A. (2021, November 5). Meta is reportedly planning to open retail stories to sell VR, AR and other Digital Connection Tools. Social Media Today. Retrieved November 10, 2021, from https://www.socialmediatoday.com/news/meta-is-reportedly-planning-to-open-retail-stories-to-sell-vr-ar-and-other/609603/.

Hutchinson, A. (2021, November 8). YouTube expands test of opening the app to the full-screen shorts feed. Social Media Today. Retrieved November 10, 2021, from https://www.socialmediatoday.com/news/youtube-expands-test-of-opening-the-app-to-the-full-screen-shorts-feed/609672/.

Hutchinson, A. (2021, November 8). Twitter adds new visual enhancement options for attached images and clips. Social Media Today. Retrieved November 10, 2021, from https://www.socialmediatoday.com/news/twitter-adds-new-visual-enhancement-options-for-attached-images-and-clips/609682/.

Hutchinson, A. (2021, November 8). Clubhouse adds room recordings, improved analytics data on attendees. Social Media Today. Retrieved November 10, 2021, from https://www.socialmediatoday.com/news/clubhouse-adds-room-recordings-improved-analytics-data-on-attendees/609692/.

Hutchinson, A. (2021, November 7). Snapchat continues to advance its AR try-on tools, pointing to the next stage of online shopping. Social Media Today. Retrieved November 10, 2021, from https://www.socialmediatoday.com/news/snapchat-continues-to-advance-its-ar-try-on-tools-pointing-to-the-next-sta/609620/.

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WEEK 44

Backslash Week 44 – News of the Week

Wir teilen unser Wissen über Online-Marketing, Digitalisierung und Unternehmertum mit Ihnen - lesen Sie über die neuesten Trends der digitalen Welt, Webdesign und SEA-Strategien oder holen Sie sich Tipps und Anregungen für Ihren Social-Media-Auftritt.

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