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Backslash Week #37 – News of the Week

WEEK 37
Wir teilen unser Wissen über Online-Marketing, Digitalisierung und Unternehmertum mit Ihnen - lesen Sie über die neuesten Trends der digitalen Welt, Webdesign und SEA-Strategien oder holen Sie sich Tipps und Anregungen für Ihren Social-Media-Auftritt.

Week 37 has ended and a lot of interesting things happened throughout this period. We’ve got some interesting news for you. First, we talk about Instagram’s new test feature, Favorites, which will allow you to keep up with your friends and family. TikTok is also testing the possibility to pin your best videos to the top of your profile. Later on, we mention how Google Ads will combine Smart and Display campaigns. Apple also just launched iOS 15 this week, so we summarized the key updates. Lastly, we provide a few insights on Reddit’s upvoting bot and how you could benefit from it.

Be sure to read on.

 

 

INSTAGRAM FAVORITES – YOUR NEW BEST FRIEND

We all know that Instagram’s feed can be a chaotic place, especially with the recent algorithm changes and an influx of fake followers and spam accounts. Users often follow a variety of companies and creators on their accounts, but they don’t give their content the same priority as their closest friends and family. Currently, Instagram sorts your feed by the most recent and shared posts from the people you follow, as well as other “signals” like location. To solve this issue, Instagram is currently testing a new feature called “Favorites,” which allows you to categorize and organize the most essential posts in your feed. It is not clear yet how it will work exactly, but we can expect some sort of shelf at the top of your feed where you will be able to select All, Friends, Likes, or Celebrities as your favorite account type. When you save favorites for a certain type of account, they will show up together in this section with a colored border around them. This way you won’t have to scroll through many seemingly unrelated posts before finding what you’re looking for.

 

It’s unclear whether or not the Favorites option will become an official feature, or if it will change before being given out to a wider audience. For the time being, Instagram says it’s “an internal prototype still in development and not being tested externally.” Perhaps in the future, this feature will appear in your account menu, just below “Close Friends” – a feature that allows you to restrict whom you share your information with.

PIN YOUR BEST TAKES WITH TIKTOK’S NEW FEATURE

Every few years, a new app revolutionizes how we interact with social media. TikTok, a video-sharing social media network, is the most popular app in the world as of 2021. It’s a hit with the kids. Adults are baffled by it. Its popularity, however, cannot be denied.

 

TikTok is currently testing a new feature that allows users to pin videos to the top of their profile display. The new feature would allow you to display the best samples of your work, as well as your most recent promos, Q&A clips, comments, and so on. This might be useful, and it could be a nice approach to boost audience interaction. Users can select up to five of their most recent videos and pin them with a special “pinned post” label on their profile, which will give it a boost in the Explore tab. TikTok did not confirm if this test feature will be available in the future to all users. At this time we don’t have any further information on the planned rollout or availability.

 

This will not be a significant adjustment, but it might be a very meaningful and valuable one, and it will affect your TikTok plan. This holiday season, the app will be a major consideration for more businesses. With this in mind, you should aim to take advantage of every opportunity to increase your TikTok participation—while this isn’t a “game-changer,” any advantage is worth trying.

GOOGLE’S SMART AND STANDARD DISPLAY CAMPAIGNS JUST BECAME ONE

Google processes 2.3 million searches each second, with Google advertisements appearing on the majority of search results pages. Google advertisements, which are paid for by businesses, can be an exceptionally successful means of sending relevant, qualified visitors to your website at precisely the right time when people are searching for the items or services your company provides.

 

Beginning this month, Standard Display advertising and Smart Display campaigns will be combined into a single option in Google Ads. The changes will allow for better optimization of ads by integrating the best features from both types of campaigns. For example, advertisers will have access to powerful targeting features from Smart campaigns, such as interest-based targeting, and also be able to use a number of other display campaigns best practices that have been found to be successful in driving conversions. The same bidding, ad, and audience parameters will be available in the new Display campaign type. Additionally, Google will add optimal targeting to Display advertising, which uses audience preferences as signals to locate audience segments that may increase campaign effectiveness. This change will not affect existing Smart & Standard Display campaigns, according to Ginny Marvin, Google’s ads product liaison, on Twitter.

 

If you want to know more or just be familiar with the new change, click here to read the guide released by Google.

IOS 15 IS OUT – HERE’S EVERYTHING YOU NEED TO KNOW

Apple released iOS 15, its big annual iPhone software update, on Monday. While Apple pushes out updates on a regular basis throughout the year, the annual update that is released alongside new iPhones has the most additional features and changes. iOS 15 adds new ways to remain connected, strong upgrades to help users focus and explore, and intelligent features to help people get more done with their iPhones.

 

FaceTime is more important than ever, allowing users to stay in touch with the ones that matter the most. FaceTime audio and visual features have been updated to make calls feel more realistic and lifelike. FaceTime calls can now be joined from a web browser on Android or Windows smartphones, in addition to Apple devices. iPhone, iPad, and Mac users just create a FaceTime link and share it using Messages, Calendar, Mail, or third-party apps to begin the call, making it easier than ever to connect with friends and family. SharePlay will introduce a new way for users to share experiences with friends and family while on a FaceTime chat later this fall, such as listening to music.

 

SharePlay will launch later this fall, giving users a new way to share experiences with friends and family while on a FaceTime chat, such as listening to music together, watching a TV show or movie together, working out together, or sharing their screen to access apps.

 

Focus is a new feature in iOS 15 that helps users reduce distraction by filtering notifications based on what they want to focus on right now. For example, the Work Focus can be used during job hours to enable only alerts from coworkers and work-related apps, the Personal Focus can be used when socializing with friends and family, and the Fitness Focus can be used to keep a user in the zone while working out. Users can design their own Focus or choose from a list of pre-made Focuses that employ on-device intelligence to recommend which alerts from persons and apps are allowed.

 

These are just a few examples from the new update, the list goes way longer than this! There are dozens of tweaks and changes for other apps, including user-created tags, mentions, and an Activity view in the Notes app, and a new sharing tab in the Health app. iOS 15 was released on September 20 and is compatible with iPhone 6s and later, meaning it works on any device that can run iOS 14.

 

BENEFIT FROM REDDIT’S UPVOTING BOT – HERE’S HOW

Reddit is one of the most popular websites on the internet. It is a place for people to share links and content, and also ask questions. The ranking system on Reddit works in such a way that higher-ranked posts get seen first and lower-ranked posts get seen later. For this reason, Reddit has developed an upvoting bot, which allows users to promote their posts on the website by paying $1.50 or more.

 

Users of the Reddit platform who want to boost their traffic and promote their posts to the top in the shortest amount of time should not pass up the opportunity to use the Reddit upvoting bot. This is one of the most effective tools for popularizing your account, as it combines all of the necessary elements. The automated voting option for your posts will keep your traffic consistent and prevent your account from falling out of the top 100. The bot’s speed is incredible. One upvote takes one second to complete, and the user can control the speed.

 

You’ll have a comprehensive suite of services to market and scale your content in a matter of hours. A multifunctional bot is a new technique to make oneself noticed on social media and attract the most devoted and active audience around your content. Don’t miss out on this chance, because the success of your company or account is totally dependent on your willingness to do the right thing.

FINAL WORDS

We truly hope you’ve learned something new today and become more familiar with the new features of Instagram, TikTok, Apple, Google, and Reddit.

 

Would you like to know more? We are always here to help you out! Feel free to contact us any time! Stay tuned, archetype!

Verweise;

Sin, G. (2021, September 10). Instagram is testing new ‘Favorites’ to bring order to your CHAOTIC FEED. The Verge. Retrieved September 21, 2021, from https://www.theverge.com/2021/9/10/22666744/instagram-testing-new-favorites-setting-prioritize-content.

Hutchinson, A. (2021, September 20). TikTok tests new option to PIN selected video clips to the top of your profile. Social Media Today. Retrieved September 21, 2021, from https://www.socialmediatoday.com/news/tiktok-tests-new-option-to-pin-selected-video-clips-to-the-top-of-your-prof/606871/.

Nguyen, G. (2021, September 16). Google ads will combine smart and standard display campaigns. Search Engine Land. Retrieved September 21, 2021, from https://searchengineland.com/google-ads-will-combine-smart-and-standard-display-campaigns-374449.

iOS 15 is available today. Apple Newsroom. (2021, September 21). Retrieved September 21, 2021, from https://www.apple.com/newsroom/2021/09/ios-15-is-available-today/.

Onrec, S. G. P. at, Gentle, S., & Onrec, P. at. (2021, September 21). Benefits of reddit upvoting bot for promotion. Onrec. Retrieved September 21, 2021, from https://www.onrec.com/news/news-archive/benefits-of-reddit-upvoting-bot-for-promotion.

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WEEK 37

Backslash Week #37 – News of the Week

Wir teilen unser Wissen über Online-Marketing, Digitalisierung und Unternehmertum mit Ihnen - lesen Sie über die neuesten Trends der digitalen Welt, Webdesign und SEA-Strategien oder holen Sie sich Tipps und Anregungen für Ihren Social-Media-Auftritt.

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Christoph Vetchy, BSc. M.A.

Head of Social Media