Menu
Menu

Backslash Week #34 – News of the Week

backslash week 34
Wir teilen unser Wissen über Online-Marketing, Digitalisierung und Unternehmertum mit Ihnen - lesen Sie über die neuesten Trends der digitalen Welt, Webdesign und SEA-Strategien oder holen Sie sich Tipps und Anregungen für Ihren Social-Media-Auftritt.

Week 34 has ended and a lot of interesting things happened throughout this period. We’ve got some interesting news for you. We share some best social media tools & show how to build an online presence with eLearning. Also, we take a quick look at retargeting ads, Google’s Ads Creative Studio, and Twitter’s new ‘Subscribe’ button.

Be sure to read on.

 

 

SOME MUST-HAVE TOOLS FOR SOCIAL MEDIA MARKETING

It can be difficult to keep track of your social media marketing tasks, but luckily some digital marketing tools can help. From creating and scheduling content to analyze your progress, the right tools can help you up to your game. If you’re looking for effective social media tools, there are plenty on the market that can help. Tools like these will help you optimize your social media posts, measure campaign effectiveness, and gain actionable insights to improve your online presence! When we create content for social media, we also believe in some must-have tools.

 

For instance, Ingramer’s Instagram promotion toolkit is a must-have for any online business. With the tool, you can easily research your main competitors, increase your followers, and curate your content to increase brand awareness. With the auto-reply feature and bulk messaging, you can easily manage your social media. With more than 12 million hashtags updated regularly, Ingramer is the perfect tool to help you schedule and publish your content. With this tool, you can download any type of content from Facebook, Twitter, and Instagram for reuse. It also monitors public accounts on Instagram and gives insights into any content or activity.

 

NapoleonCat, another tool, is a versatile social media platform that lets you solve all social media problems at once. It has various features that solve different social media problems so that you can get the most out of your efforts. The tool allows you to reduce social media response time, stimulate pre-sales conversations, and answer typical questions automatically. This tool offers a wide range of valuable features. Social Inbox, auto-moderation, advanced analytics, scheduler, collaboration features to build a clear workflow and help center make it the perfect choice for any social media manager.

 

Now it’s easier than ever to stay up to date with industry news. Feedly aggregates information from the top blogs and publications in your niche, so you can get a handle on everything happening in your field in one place. Now, with the AI bot as a research assistant that learns your habits, you can easily get the information you want. You can customize your experience to separate feeds by interest.

BOOST YOUR ONLINE PRESENCE IN THE ELEARNING INDUSTRY

Increasing demand for technology-enabled eLearning solutions is driving industry growth. eLearning requires 40% to 60% less employee time than traditional training. Healthcare, education, information technology, and retail are the four industries that use eLearning technology the most. Marketing is a very important part of your business strategy as it educates customers about your products and helps you generate sales. So the power of e-marketing is the best use of digital marketing even in the digital age. eLearning can be also beneficial to learners because it incorporates games into courses.

 

Gamification of eLearning platforms has proven to help improve engagement and learning outcomes. This is done through the use of games that allow learners to navigate the digital environment. Digital marketing strategies are constantly evolving due to technological advancements. The methods that use the internet or a smartphone are fast and reliable. With an ever-growing library of online courses to choose from, it is important that you market your course effectively. There are many similar courses available online, and you need to make sure that your offering stands out from the rest.

Overall, the success of a course depends on the support you provide to your participants. Just as marketers nurture leads throughout their careers, you should consistently communicate with your course participants as they progress. To successfully promote your online course, you need to start posting teaser information on social media as early as possible. Remember to also post other relevant information that will interest your followers so that you can build a following. Don’t just post about your course, post about other aspects of your business. Make sure you create quality content if you want your social media followers to stay engaged. Once you have an engaged user base, it will be easy for you to market your online course. Creating and designing a progressive course that meets a specific learning need can be quite a challenge. Despite its importance in bridging an important skills gap, the course cannot sell itself. Only good marketing can convince someone that it should be their next project.

RETARGETING ADS FOR BOOSTING PERFORMANCE AND PROFITS

Retargeting ads will allow you to bring back first-time visitors who left your site without buying. One of the biggest frustrations when online selling is seeing how many people leave without making a purchase, and retargeting ads will let you do something about it. It creates a personalized ad for the consumer, showing them your products and reminding them of their visit to your site.

Retargeting ads are an effective way to reach a customer after they’ve already visited a website. It’s a marketing strategy that companies have seen increase conversions and improve ROI by up to 161%. Online stores, for example, use retargeting to remind potential clients why they should buy from them. Whereas normal ads are used to introduce a brand, retargeting ads are only used to remind people of the benefits of that brand and why they should buy from it.

 

While retargeting ads on their own don’t work as well as it could, they work shockingly well when used in conjunction with your existing strategy. With retargeting, businesses can remind potential customers who have previously visited their website to come back and make a purchase. This technique is used when a customer is close to completing their purchase but for some reason has been unable to do so. If you’re a business owner who strives to make your company memorable and unique, you can use retargeting to continue to connect with potential customers outside of your website. Create an ad that will get their attention in an innovative way, chuckle at or cry over.

 

Retargeting is a powerful marketing tool that can bring leads back to your business, even if they’re not ready to buy. With retargeting, you’ll lower your cost per acquisition and improve your conversion rate. For example, Domestika offers a range of online courses for creatives. They use retargeting ads to bring potential customers back, to sign up for the classes they showed interest in.

GOOGLE ANNOUNCES ITS ADS CREATIVE STUDIO

Google announced the launch of a new tool for creative advertising tools, called “Ads Creative Studio”. The goal of this change is to make it easier to build out multiple content pieces. The new tool will have separate libraries for assets, think of these as the building blocks for ads, and the project library, where the creators collaborate on ad creation. The tool will be available to be used across projects, once created, with ads exported to Google Ads, Display & Video 360, and Campaign Manager 360 for use.

 

When different teams are making ads from the raw assets, it can be hard to make sure that everyone is working with approved assets. Keeping everything in one place will make it easier to ensure that all the ads look consistent.For teams that have stringent brand guidelines, the brand and creative teams may prefer to create the full assets and then pass them over to the media team. The beauty of this tool is that since it is separate from the media platforms and this new tool is low risk for the media teams because it doesn’t need to be implemented right away. After the creative managers finish their edits, they hand it over to the media.

 

The Ads Creative Studio helps creative and media teams work together to improve collaboration. Additional features include templates, design rules, and QA processes that can all be completed through the new tool. Google has announced a new tool for creators, along with merging two of their previous tools, Create with Google and Think with Google. Now all insights about creators and media teams are available in one place.

TWITTER ADDS THE ADDITION SUBSCRIBE BUTTON FOR NEWSLETTER SIGNUPS

Twitter is now adding a subscribe button to the profiles of people. It will help to have access to quick signup for the newsletter. This signup distribution process will be facilitated by Revue. Revue is a newsletter publishing company. Twitter acquired Revue in January. The subscribe button will appear on the profile of the user and it will also be underneath the mutual follower’s section. The newsletter will come with a brief description of what it is containing and how many subscribers it is having. After making the signing up, the newsletters will be sent to the mail address. Tapping on the Subscribe button will send your email address to the newsletter’s creator. You will be notified of this in a pop-up window. The next screen gives you the option to either read a sample issue before subscribing or just go straight to the final step. As the final step, users must confirm their subscription by clicking on a link in the email.

 

The new design feature is the perfect call for anyone who needs to prevent accidental signups. It will be available to everyone with a Revue account and it’s easy to set up. Publishers who are using Revue newsletters will be able to activate this feature directly from their Revue.

Final words

We truly hope you’ve learned something new today and become more familiar with some digital marketing tools, eLearning, retargeting, Google’s Ads Creative Studio, and Twitter’s ‘subscribe’ function.

 

Would you like to know more? We are always here to help you out! Feel free to contact us any time! Stay tuned, archetype!

Verweise;

Weber, I. (n.d.). 10 Smart Tools for Social Media Marketing in 2021. 10 Smart Tools for Social Media Marketing in 2021 – Business 2 Community. https://www.business2community.com/social-media/10-smart-tools-for-social-media-marketing-in-2021-02417410/amp. 

Author: Joanne CamarceJoanne Camarce is a digital marketing expert specializing in SEO, Camarce, A. J., More by this author:12 Things to Consider When Buying or Selling an Online BusinessHow to Integrate Customer Reviews In Your Content Marketing Strategy14 Remote Work Productivity Hacks, & author:, M. by this. (n.d.). The Power of Marketing in the ELearning Industry. Business 2 Community. https://www.business2community.com/marketing/the-power-of-marketing-in-the-elearning-industry-02417181. 

RestrepoView full profile ›, A. X., & Restrepo, A. X. (n.d.). What Is Retargeting Ads (And How It Boosts Revenue). Business 2 Community. https://www.business2community.com/online-marketing/what-is-retargeting-ads-and-how-it-boosts-revenue-02416563. 

Bishop, A. (2021, June 21). Google Announces New Ads Creative Studio. Search Engine Journal. https://www.searchenginejournal.com/google-announces-new-ads-creative-studio/411133/#close. 

Paul, I. (2021, June 17). Twitter is making the addition of subscribe button to the profiles for the signups of newsletter. FlipWeb. https://flipweb.org/twitter-is-making-the-addition-of-subscribe-button-to-the-profiles-for-the-signups-of-newsletter/3644. 

Recent posts.

backslash week 34

Backslash Week #34 – News of the Week

Wir teilen unser Wissen über Online-Marketing, Digitalisierung und Unternehmertum mit Ihnen - lesen Sie über die neuesten Trends der digitalen Welt, Webdesign und SEA-Strategien oder holen Sie sich Tipps und Anregungen für Ihren Social-Media-Auftritt.

Mehr Erfahren

Offices

Budapest
Zürich

Let's talk and drink coffee.

Offices

Budapest
Zürich

Let's talk and drink coffee.

Christoph Vetchy, BSc. M.A.

Head of Social Media