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Backslash Week #33 – News of the Week

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Week 33 has ended and a lot of interesting things happened throughout this period. We’ve got some interesting news for you. Facebook adds Shops feature to WhatsApp. We share some best practices for marketing automation. We also take a quick look at Facebook’s New Report on the Evolution of eCommerce & its own podcast platform.

Be sure to read on.

 

 

FACEBOOK ADDS SHOPS FEATURE TO WHATSAPP & AR TRY-ON TO INSTAGRAM

Facebook is expanding its Shops feature to WhatsApp, the social network recently announced. The app announced new ad tools to help businesses promote their products tailored to shoppers’ preferences. This means retailers will soon be able to offer personalized promotions to consumers. The social platform is also expanding its rating and review features for stores on Instagram in the coming months. Facebook announced it will add AR try-on features to Instagram through new API integrations with Modiface and Perfect Corp and begin testing a new artificial intelligence-based visual search tool. Instagram shoppers will also be able to launch a visual search on their own photos, the company said.

 

Facebook’s new social commerce features follow previous moves the company has made to create commerce tools that combine shopping with social media browsing. Facebook’s new social commerce features will follow earlier steps the company has taken with its competitors to create commerce tools that connect shopping with the social media browsing experience. Back in December, Instagram unveiled its “Shopping in Reels” feature, which allows creators to tag their content and give users the option to buy the product they just saw. Also, as companies tend to invest in developing in-app shopping features, users are more likely to buy on social media.

BEST PRACTICES FOR MARKETING AUTOMATION SUCCESS

According to Emailmonday, 51% of companies are currently using marketing automation. More than half of B2B companies plan to implement the technology. Marketing automation helps marketers in many different industries and organizations by saving them countless hours of tedious work, preventing human error, and improving their customers’ experiences. Some companies offer great examples of onboarding emails that help you engage new customers with automated emails and follow-ups with subscribers who engage with a campaign, or emails to buyers based on their activity on your eCommerce site.

 

By mapping out the customer journey through your website, you can determine how you want to build a relationship with them. From converting a visitor into a buyer to discovering your brand, these will form the basis of your automated workflows. By creating the perfect automation workflow, you can see better results. However, without messaging that fits your target customers, you won’t see any significant change. Automated messaging must convey their personal circumstances and needs to be successful. Marketing automation has the potential to save you a lot of time in the long run, but it’s important to keep an eye on your key metrics and make sure everything is going well. Keep a close eye on your goals and identify opportunities for improvement!

FACEBOOK RELEASES A NEW REPORT ON THE EVOLUTION OF ECOMMERCE

Facebook has released a new report examining how consumer habits have changed as a result of the COVID -19 pandemic. 81% of consumers say they have changed a shopping habit since the pandemic began, and 92% say they will maintain this new behavior in the long term. The report also looks at the increasing reliance on mobile connections for shopping and how people are using their devices to both research and purchase products. Facebook also notes that most consumers still want personalized recommendations.

 

“Some 69% of global online shoppers feel more personally connected to brands that offer personalized content or deals, and 60% are interested in using a personalized shopping tab to discover tailored content.”

 

While providing more monetization tools for creators is good for the platform’s ecosystem, in terms of encouraging a constant flow of new content from popular users, it also likely leads to this next stage of selling on the platform and facilitates eCommerce growth. Facebook, Instagram, TikTok, Snapchat, and Twitter are now looking for ways to expand their revenue potential and the latest methods of eCommerce. This is a result of the platforms’ growing revenue potential and the need to provide their users with tools for deeper interactions.

DEVELOPING AN EFFECTIVE CONTENT-MARKETING STRATEGY

The more content you create to inform your target audience, the better off you will be in the long run. People are 131% more likely to buy from brands that educate them with content. Content increases brand affinity and trust over time. Content creation is a necessity for digital marketing efforts because it connects and supports all the other elements of the strategy. Blog posts with images get more engagement on social media than those that don’t. The more data and statistics you can use in your content, the more trustworthy it will be. A few things need to work together for well-written content. You don’t have to be an English major because there are many tools available online to help you. Some of the tools are Grammarly, Readable, and ProWritingAid. Or if they don’t work out, you can always find reputable freelancers to write content for you.

 

Also, you don’t have to be a professional graphic designer to create attention-grabbing graphics for social media platforms. Photoshop can be very difficult to learn, but there are other great and much easier alternatives like Canva and Crello that are very simple and quick to use. Moreover, if you don’t have a lot of money to spend on a photographer or creating your own photos, you can always turn to a stock library for some creative sources like Unsplash, Pixabay, and Flickr. It is also well known that “If a photo is worth a thousand words, a video is worth exponentially more”. It’s worth considering video whenever and wherever it makes sense. You don’t have to go as far as producing your own video if you have tools like Doodly, Loom, Screencast-O-Matic, or Screenflow.

FACEBOOK LAUNCHES ITS OWN PODCAST PLATFORM

Facebook is moving to the next phase with its podcast and page integration plan, which will give podcasters more ways to promote their audio content in the app. The company first outlined its plans for a podcast integration process in April as part of its broader suite of audio social tools in response to the rise of Clubhouse. Facebook is now contacting pages in regards to the upcoming podcast update.

 

Started at the end of June, users are able to “listen” to any episode directly on Facebook via the new podcast integration tools. Eventually, there will be a podcast tab on the podcast page where fans can see all the episodes that have been added through the feed. The idea is that users can listen to the episode without having to leave the Facebook app. Facebook has also announced Soundbites, a feature on the News Feed page that allows users to create short audio clips meant for sharing. Facebook also says the clips will be created by listeners and can be up to a minute long. This might impacts positively Facebook’s visibility and engagement. It’s unclear how Facebook will determine which pages belong to podcasters, but the company says it will distribute the content on the platform. However, there’s a possibility that Facebook will might consider podcast advertising in the future such as Spotify does it now.

 

“Facebook will be the place where people can enjoy, discuss, and share the podcasts they love with each other” the company stated.

Final words

We truly hope you’ve learned something new today and become more familiar with Apple, WhatsApp, browser cookies, and YouTube’s Shorts.

 

Would you like to know more? We are always here to help you out! Feel free to contact us any time! Stay tuned, archetype!

Verweise;

Walk-Morris, T. (2021, June 24). Facebook expands Shops feature to WhatsApp, adds AR try-on to Instagram. Marketing Dive. https://www.marketingdive.com/news/facebook-expands-shops-feature-to-whatsapp-adds-ar-try-on-to-instagram/602392/. 

Author: Steffen SchebestaSteffen Schebesta is the CEO of North America at Sendinblue. He has over 15 years of experience as a business and digital marketing leader. Prior to joining Sendinblue, & Schebesta, A. S. (n.d.). Everything You Need to Know About Marketing Automation. Business 2 Community. https://www.business2community.com/marketing-automation/everything-you-need-to-know-about-marketing-automation-02413278. 

Hutchinson, A. (2021, June 27). Facebook Publishes New Report on the Evolution of eCommerce, and Strategic Considerations. Social Media Today. https://www.socialmediatoday.com/news/facebook-publishes-new-report-on-the-evolution-of-ecommerce-and-strategic/602471/. 

Kocher, G. (2021, June 25). How to Craft a Content-Marketing Strategy That Works. Entrepreneur. https://www.entrepreneur.com/article/375174. 

Carman, A. (2021, June 16). Podcasts start coming to Facebook next week. The Verge. https://www.theverge.com/2021/6/16/22537023/facebook-podcast-rss-feed-publish-clips-pages. 

Torres, I. (2021, June 18). Facebook to start rolling out podcasts push by next week. Android Community. https://androidcommunity.com/facebook-to-start-rolling-out-podcasts-push-by-next-week-20210618/. 

Hutchinson, A. (2021, June 16). Facebook’s New Podcast Listening Tools are Set to Be Launched Next Week. Social Media Today. https://www.socialmediatoday.com/news/facebooks-new-podcast-listening-tools-are-set-to-be-launched-next-week/601949/. 

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Backslash Week #33 – News of the Week

Wir teilen unser Wissen über Online-Marketing, Digitalisierung und Unternehmertum mit Ihnen - lesen Sie über die neuesten Trends der digitalen Welt, Webdesign und SEA-Strategien oder holen Sie sich Tipps und Anregungen für Ihren Social-Media-Auftritt.

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Christoph Vetchy, BSc. M.A.

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