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Data Analytics.

Wir sind getrieben - getrieben von Daten. Jede Aktion, jede Maßnahme, jede Veränderung muss begründet sein. Intelligente Märkte finden Anbieter, die ihre Sprache verstehen, Nutzersignale die Sprache im Web, die Einstellung zu mit digitalen Inhalten; richtig gemessen, interpretiert und geschlossen.

Wir sichern deinen Erfolg, indem wir auf der Grundlage von Daten die richtigen Entscheidungen treffen.

Data Analytics formt sowohl den vorbereitenden als auch den abschließenden Teil unseres Leistungsspektrums. Unter Einsatz verschiedener technischer Tools, Software und Methoden identifizieren wir Potenziale, die dann im Zuge der Kampagnen angesprochen werden können. Wesentlicher Bestandteil der Analytik ist die Durchführung der Messung, sowie die damit verbundene Auswertbarkeit der durch unsere Kampagnen generierten Besucher. Nur durch eine möglichst vollständige Messung kann die Wirkung von Werbemaßnahmen dargestellt werden und somit eine Bewertungsgrundlage für Rückschlüsse liefern.

SERVICES.

Das Messen, Überwachen und Optimieren von Kampagnen funktioniert nur, wenn die "Sensorik" richtig eingestellt ist. Hierfür stehen uns verschiedene Tools zur Verfügung, die wir sorgfältig auswählen und testen. Gekoppelt mit ein wenig Coding ist man in der Lage zu verstehen, was notwendig ist. Unsere Leistungen in diesem Bereich sind ein breiter Mix aus Datenerfassung, Tracking und Interpretation. 

TOOLS.

Das Wort "Tool" wird durchaus häufig verwendet, trifft die Wirkung aber dennoch gut. Wir verwenden den Begriff "Tools", um verschiedene Anwendungsprogramme zu charakterisieren, die meist gegen eine monatliche Gebühr verschiedene Funktionen bieten. Im Laufe der Jahre haben wir eine Vielzahl von Tools getestet und einige von ihnen in unserem täglichen Gebrauch belassen. Diese unterstützen uns bei der Erstellung von Bannern, der Bearbeitung von Videos oder der Verwaltung von Social-Media-Kanälen.

data analytics tools

REPORTING.

 

PROCESS.

1

Festlegung KPI

Abhängig vom jeweiligen Unternehmen dienen unterschiedliche Kennzahlen dazu den wirtschaftlichen Erfolg zu beeinflussen. Je nach Webseiten-Struktur müssen die richtigen gewählt werden.

2

Konzeption der Messung

Wir beurteilen im Rahmen der gegebenen Parameter welchen Ansatz wir verfolgen und welche Signale wir als Indikatoren des richtigen Userverhaltens heranziehen.

3

Accountkonfiguration & Einrichtung

Sofern nicht bereits alle Konten vorhanden sind, richten wir die fehlenden ein und konfigurieren notwendige Verknüpfungen zum Datenaustausch zwischen den einzelnen Drittanbieter-Tools.

4

Reporting

Je nach Anforderung und Wunsch seitens des Kunden nutzen wir unterschiedliche Reportinglösungen, um in Echtzeit Kampagnen-Insights bereitzustellen.

WORK.

Analysen und Reports können sehr spannend sein. Für die Zahlenfans unter euch haben wir die interessantesten Projekte zusammengefasst.

Verlauf untenkommend Andi K 1536x1024 1

"Der Unterschied liegt im Detail. Wo viele aufhören, sehen wir uns in der Pflicht die letzte Meile zu gehen - denn wir wissen: Unternehmer brauchen einen starken Partner mit Know How, der die inflationär gebrauchten Kennzahlen in eine verständliche Sprache übersetzt."

– Ing. Andreas Kraus, MSc.

NUR NOCH EINE LETZTE CONVERSION...

Ein kleiner Schritt für dich - aber ein großer für uns!
Schlagen wir gemeinsam ein Wellenbad von Conversions.

Web Scraping.

Web scraping is a popular method of acquiring data and getting content from open sources with minimal efforts. Web scraping, when executed correctly can extract key data that will help any organization take optimum financial and marketing decisions.

Web scraping is the process of using bots to extract content and data from a website.

Unlike screen scraping, which only copies pixels displayed onscreen, web scraping extracts underlying HTML code and, with it, data stored in a database. The scraper can then replicate entire website content elsewhere.

Data Preparation

Do you want to get the maximum out of your product data?
Through optimally prepared product data, products are displayed in a more targeted manner, are better positioned and receive more clicks, since the potential buyer finds exactly what he is looking for.

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Internet Research

The internet is a gold mine of information for those conducting marketing research. Our internet research specialists will provide you with an in-depth analysis and detailed reports on industry trends, market news, competitor analysis, company performance, consumer preferences, purchase habits etc.

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Vestibulum quis blandit libero. Phasellus pharetra velit sit amet elementum sagittis. Aenean ante lorem, commodo ac odio a, porta bibendum augue. Sed massa diam, lacinia et accumsan sed, convallis non elit. Donec feugiat eros vitae leo porta iaculis. Pellentesque facilisis purus sit amet nulla aliquet, et egestas nulla fringilla. Mauris varius commodo quam, id tincidunt elit sollicitudin at. Nullam et libero nec urna porta condimentum finibus sed massa. Nunc a accumsan libero.

Web Crawling

Web Crawling is an essential part to get traffic to your website and thus it is an important part of SEO and Digital Marketing Services. Just tell us what web data you need and let us take care of the rest.

A web crawler is a computer program that automatically searches the World Wide Web and analyzes web pages. We can support the collection of web feeds, email addresses or other information to make research processes faster. We would like to point out that the mere provision of this data does not entitle you to process it for other purposes.

Our activity is limited to the preparation and execution of crawling orders for the provision of information.

B2B Lead Research.

Our lead research service is designed to help you find leads that make sense for your company. This means researching those who are part of your target audience, gathering their contact information, and putting it together in a user-friendly format.

 

We support you in your market research activities and at all times observe the data protection parameters and only provide data that is visible on the internet. To do this, we use different software providers to ensure the integrity of the information.

Keyword Analysis.

The keyword analysis begins with the preparation for campaigns, texts, landing pages or simply with the assessment of the budget. Keyword research or keyword analysis refers to the search for meaningful keywords for which a landing page (website) or an entire domain is to be optimized. The aim is to rank in the SERPs for the right keywords and keyword combinations in order to get traffic to the page.

Keywords are useful if the search volume, the expected traffic and the strength of the competition “fit” – if a landing page or domain ranks after the (OnPage) optimization for the keywords.

Topic Monitoring.

Information-tight supports us in decision-making. On the one hand, this affects various topics that surround the world of our customers, but also the behavior of competitors and various market dynamics.

Especially in consumer-oriented businesses, ads can be used to react flexibly to situations and communications in the market with skilful monitoring. Using various online tools, we enable real-time monitoring of keywords and topics.

Competitor Analysis.

In order to be able to determine the positioning and the bid strategy, we evaluate all parameters related to the visibility of the competitors. Specifically, we research their positioning, their ranking, communication and use of advertising materials in order to be able to present a clear opposing position.

Particularly when it comes to identifying good or bad channels, good research can help you to draw conclusions about the prioritization of budgets.

With bid-based channels it is also important to know exactly about the position of the competitors in order not to offer too much or too little.

Custom Reporting.

Adapted to the needs of our customers, we configure reports and support you in calculating the profitability of your measures. For this we use Google Data Studio in combination with some extensions to ensure data exchange between the various channels.

The report is made available live and shows the most important key figures in the respective channels (Google, Facebook, etc.). The evaluation takes place of course in a personal conversation.

Marketing Intelligence

No – of course, we do not cover everything here. However, certain aspects are necessary to properly prepare for our work. As part of our research, we analyse the market and the competition so that we can position our clients perfectly.

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Vestibulum quis blandit libero. Phasellus pharetra velit sit amet elementum sagittis. Aenean ante lorem, commodo ac odio a, porta bibendum augue. Sed massa diam, lacinia et accumsan sed, convallis non elit. Donec feugiat eros vitae leo porta iaculis. Pellentesque facilisis purus sit amet nulla aliquet, et egestas nulla fringilla. Mauris varius commodo quam, id tincidunt elit sollicitudin at. Nullam et libero nec urna porta condimentum finibus sed massa. Nunc a accumsan libero.

Web Analytics.

The web analysis includes all key figures that are necessary to interpret the quality of a user stream (visitors). We use different tools, mainly Google Analytics, to get a comprehensive overview and deep insight. We create the required segments and data views so that we can instruct our customers in a comprehensible and clear manner how well a measure works.

Custom Tracking.

We can find a large number of measuring instruments on the Internet. We use the world of Google – especially Google Tag Manager, to measure websites according to predefined standards and to set individual goals and data points for campaigns. It is particularly important to observe the GDPR based on the customer’s situation, which is why we also provide input on this. At the end of the day, the measurement should be implemented in such a meaningful way that a complete interpretation of the data is made possible.

Offices

Budapest
Zürich

Let's talk and drink coffee.

Offices

Budapest
Zürich

Let's talk and drink coffee.