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Blecha ist ein fĂŒhrender AluminiumhĂ€ndler mit Sitz in Neunkirchen, im sĂŒdlichen Niederösterreich. Seit ĂŒber 35 Jahren bietet das Unternehmen Standard- und Spezialprofile, Zaunsysteme und BeschlĂ€ge an.

GLOBAL SUCCESS STORY.

Als der lokale Fernsehsender WNTV im MĂ€rz 2017 ĂŒber den offiziellen Spatenstich des neuen Lagerturmprojekts berichtete, war die Ingrid L. BLECHA GmbH, die stolze EigentĂŒmerin, bereits eine Erfolgsgeschichte ĂŒber die Grenzen Niederösterreichs hinaus. Das Familienunternehmen wĂ€chst seit 31 Jahren in einem beeindruckenden Tempo und galt bereits als fĂŒhrend im Großhandel mit Aluminiumprodukten und BeschlĂ€gen in Mitteleuropa.

When the manufacturer of innovative aluminium products, Amari Austria GmbH from St. Johann i.P. in Tyrol, took over the company in 2020, Blecha’s success became not just an Austrian success story, but a global one with exciting expansion perspectives for the Blecha team and its customers. A diverse team consisting of 100 employees from 15 different countries, strengthened by Blecha’s mindfully applied values that put partnership between all stakeholders first, works tirelessly to live up to the company’s reputation. Teamwork at its best, combined with a respectful, family atmosphere, is the source of the exceptional quality of customer experience that now attracts loyal customers from many countries.

As mentioned above, Blecha represents over 30 years of knowledge and venture in the development of metal goods. Availability, quality and diversity are the dominant elements of their corporate strategy. Blecha’s products are not only used in the aluminium, CNC, metal or fencing industries, but also in applications throughout the automotive supply industry. Their customers like to use aluminium because of its excellent quality.

Die Produktpalette umfasst ein breites Spektrum an Standard- und Sonderprofilen, Balkon- und Zaunsystemen, Blechen und Paneelen, BeschlĂ€gen sowie Komponenten fĂŒr Saugförderanlagen. Die breite Palette an Zusatzleistungen vom Zuschnitt ĂŒber die OberflĂ€chenbehandlung bis hin zu 3D-gedruckten Spezialprofilen sind nur einige der Dienstleistungen, die den Kunden angeboten werden. Die Zusatzleistungen sollen den Kunden die Möglichkeit geben, bestimmte Waren beschichten, eloxieren oder zuschneiden zu lassen. Die Verwendung von hochwertigen Materialien und die schnelle und sichere Lieferung nach einem vereinbarten Lieferplan bieten den Kunden deutliche Vorteile fĂŒr ihre Abnehmer.

Sie haben auch mehrere Auszeichnungen fĂŒr ihre Arbeit erhalten, wie z.B. Unternehmen fĂŒr Familien, Österreichisches Staatswappen, Austrian Leading Company 2015, Goldener Mittelbau, Niederösterreich. Insgesamt haben sie im Laufe der Jahre fĂŒnf Auszeichnungen erhalten.

 

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FAST-GROWING COMPANY.

Since the beginning of the COVID -19 related lockdowns in Europe, the construction industry has been booming as renovations, re-modelling, and investments in new construction projects have received more attention than before. Blecha has been a pioneer in the introduction of digital technologies in order processing for many years now. These complement other storage technology innovations, such as their storage tower, which provides quick access to 300 euro pallets of small goods and fittings.

As part of their international expansion, they are now looking to use a wider range of digital tools to effectively reach customers in many markets. NDA is delighted to be part of this initiative and to support Blecha in achieving its ambitious goals, using best-in-class digital tools and a 360-degree marketing approach.

ACCESSIBLE HELP.

NDA makes digital marketing as accessible to Blecha as any other tool they use. In Blecha’s case, the 360-degree approach means that our team is involved in all aspects of digital transformation. This includes, among other tasks, campaign design, data analysis, and even content production from copywriting to videography.

Wir boten unserem Kunden ein umfassendes Konzept, das eine erste Strategie und Struktur beinhaltet. Auf diese Weise konnten wir effektiv viele weitere potenzielle Kunden ansprechen. So mussten wir die verschiedenen KanĂ€le in verschiedenen Sprachen testen, was die grĂ¶ĂŸte Herausforderung, aber auch der erste wichtige Schritt im gesamten Prozess war.

Within a very short period of time, the two teams of NDA and Blecha were able to establish a productive and efficient teamwork. Blecha granted us with taking over content production, including the creation of visual assets such as videos and photos. To ensure that Blecha maximises the return on its investment in all marketing activities, the NDA team provides holistic support in the most effective coordination of social media management processes on Facebook, Instagram, LinkedIn, on MyBusiness and other relevant platforms. On top of that, we have also initiated several campaigns such as those on Google Search Ads, Google Display Remarketing and Bing Ads. We had great results right from the beginning. Since then, we are constantly expanding into new markets by adding more languages and countries.

We are proud to be associated with a company like Blecha that never rests on its laurels and always strives for the best for customers. Whether they’re in their traditional markets or new ones, the company always delivers on tradition, inclusion, and diversity to delight existing and new customers. Helping clients enter exciting new markets is one of our favorite challenges. Our data-driven, targeted marketing has a proven track record of success.

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"We are glad to support a renowned local company like Blecha in their online advertising activities. Efficient workflows allow us to implement projects quickly and on point. We are pleased that the company is open to new ideas, which results in new interesting projects that are fun to work on. We are proud that we were able to achieve national and international success through the online campaigns in the last few months and we are looking forward to new exciting projects. Special thanks goes to the whole Blecha team for the uncomplicated handling and the great cooperation. I would especially like to thank Eva Wessely and Vesna Savkovic for their commitment and support."
Andreas Treitl – COO at NDA Agency

REFERENCES.

Das Blecha Unternehmen. Das Blecha. (2021, February 18). Retrieved November 12, 2021, from https://www.blecha.at/unternehmen/.

Carlier, M. (2021, May 25). The world’s leading aluminum exporters by country 2020. Statista. Retrieved November 12, 2021, from https://www.statista.com/statistics/1113623/global-aluminum-exports-by-country/.

Carlier, M. (2021, May 25). Global Aluminum Market Size. Statista. Retrieved November 12, 2021, from https://www.statista.com/statistics/1113683/global-aluminum-market-size/.

Market overview – european aluminium. Digital Activity Report 2020-2021. (n.d.). Retrieved November 12, 2021, from https://www.european-aluminium.eu/activity-report-2020-2021/market-overview/.

MEHR INFORMATIONSBEDARF?.

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Offices

Budapest
ZĂŒrich

Let's talk and drink coffee.