Backslash Week #43 – News of the Week
Week 43 has ended and a lot of interesting things happened throughout this period. Adverty is gaining more and more attention with the incredible updates it releases, while LinkedIn introduced story ads this week, allowing for a more engaging user experience.
Read on, archetype.
1. Two Worlds Collide With Adverty’s Solutions
From Candy Crush through Red Dead Redemption 2 to serious eSports “gaming” is a pretty vague term to use by today. It does not only represent almost 3 billion people worldwide, but sometimes even more, as this number is pretty hard to track.
Adverty at its top.
You may have met in-game advertising on the mobile platform, as ad revenue serves as the primary stream of income for the mobile games market. The ad is presented in a sequential way between two sessions of gaming: you play for a while, you see an ad which forces you to stop gaming temporarily, after which you are allowed to play again until the next ad plays, and the cycle goes on. Adverty, instead, aims to bring in-game advertising to the PC and consoles platforms, and allow ads to be played at the same time as the game itself.
The near future (and present) of in-game advertisement with Adverty.
Adverty, at its very root is a way to integrate ads into the vast worlds of video games in similar ways as how they would appear in real life. For example, if you were to see a huge billboard ad by the road while you are driving in real life, there might be augmented billboards in a game where you can drive by the road, say Grand Theft Auto 5, where those boards can be rented by following a similar revenue chain as their real-life siblings. Simply put, you, the advertiser, would rent out a place for your ads in the world of video games for real life currency, of course.
What happened now?
Adverty is constantly releasing new and new updates to make advertising more convenient for both the advertiser and the consumer. Firstly, Adverty enables a non-interruptive way of communication between brands and the people. This means that potentially, ads are not perceived negatively but neutrally at the worst case scenario, as they do not force you out of the virtual experience while being presented. Recently, Adverty released a new update which aims to optimize this process even more for this virtual way of media communications. With the update, brands can engage with their audience much more effectively than ever before. We are interested in the future, that’s for sure.
#video #games #ads #improve #adverty
2. LinkedIn Introduces Stories
LinkedIn, the social media site for employee-employer related purposes with above 700 million registered members worlwide has announced an important update over the past week.
Share the moment.
With stories introduced the shape which the platform is wearing currently may change forever for the average person. LinkedIn has been perceived to be a professional, businessee tool for self-expression, especially for reaching out to past, present or future coworkers. However, LinkedIn now also serves as a “fun” social media site to be active on as a result of this new feature.
“At this difficult time for everyone, LinkedIn Stories is a new tool for bringing professionals together, sharing information in real time, and getting everyone to help each other by sharing ideas and expertise.”– Natalia Fabeni, senior editor at LinkedIn Latin America News
How does it work?
With the new feature introduced, both users and brands are able to share a story which lasts up to 24 hours. They will be able to take photos and videos at up to 20 seconds in length, and members will be able to add emoticons, stickers and GIFs too. You can also see who saw or downloaded (yes) your story recently. It appears to serve as a great all-arounder for driving traffic.
#link #in #job #post #see #growth
3. 5G Will Drastically Improve Advertising
5G, the global wireless standard model for the 5th generation of mobile networking is responsible for solving the connectivity question between mobile devices if your provider’s radio towers also support the technology. 5G is expected to launch on a broader scale in 2021, and has the potential to change advertising as we know it forever.
What will it do.
5G’s astonishing connectivity solutions will result in much better connectivity, resulting in faster loading times and an overall improved user experience. The latency is expected to be so low that supercharging the website with a ton of high definition videos will be no problem, and website optimization with a focus on shortening the page’s loading time may disappear as an active issue with the technology. Also, high connectivity may also open up entirely new horizons, such as real-time AR-integration, extended reality, XR, or real-time VR advertising. Also, live videos and streams will eliminate their biggest challenger, buffering.
“Whether it is festival shopping to refurbish your house, or upgrading your wardrobe, with XR experiences, consumers can explore a range of products — everything from home decor, to clothes to accessories, and even shortlist a car. Such ad experiences could be useful for consumers and effective in driving purchases even through times when movement is curtailed.”– Nikhil Rungta, country manager at Verizon Media
#interested #in #the #future #5G
4. Final Words
Last week’s news reached out to social media advertising and emerging technologies. Adverty is not only making itself a name on the advertising platforms market, but is actively introducing it to the world at the same time as well with newer and newer updates relevant to keep up with the demand. LinkedIn is aiming for a more social experience on their app, while 5G reportedly carries the potential for providing so much technological improvements that it sometimes sounds like a Sci-Fi movie. The future does look promising.
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