Backslash Week #40 – News of the Week
Week 40 has ended and a lot of interesting things happened throughout this period. Facebook announced that it is removing the 28-day attribution window for ads, while Instagram and Messenger will merge together in the near future.
Be sure to read on.
1. Facebook to Remove 28-Day Feature
While setting up an ad on Facebook’s ad platform, you have to select an attribution window and an attribution model for your reportings. This is just to let the platform know the period for reporting you are personally looking forward to analyze the data from. For the latter, you had (and still have) an option for 28-days, based on “click & visit”. However, the site will soon be removing this feature.
Digital privacy policies play a role.
Certain upcoming digital privacy initiative updates planned for browsers will essentially limit a business’ capacity to reliably measure user behaviour across different platforms and domains. Due to these changes, Facebook will be no longer able to offer the aforementioned option. Instead, it will get replaced by a 7-day period reporting window.
Who is to be impacted?
Everyone will be impacted who is running any kinds of ads (or plans on doing so) on the platform. However, probably only advanced marketers will actually feel and experience the change in a tangible way. Potentially, the biggest changes will be recognized with larger-scale campaigns, as Facebook’s automated systems will also be affected. The change will take place from October 12th.
#facebook #ads #marketing #automation
2. Instagram & Messenger to Become Cross-Platform
Facebook made a huge announcement yesterday regarding the messaging apps of the company. Messenger has always been an advanced app for communication on the digital field, and is still the most used chat app worldwide. Facebook acquired Instagram years ago, but it hasn’t made any updates yet to its chat function or “Direct Messages”. You may have felt it in the past that Instagram’s DM feature is pretty limited. Fear not, the future is here.
Messenger merges with Insta DMs, allowing for cross-app communication.
The update can be divided into two separate segments. Firstly, Instagram individually, and secondly, the cross-app communication feature between DMs and Messenger messages. For the former, Instagram Direct Messages will receive the features of its big brother. Once the update is live, you will be able to set a theme to your chats by changing the chat and text colours, you will have the ability to react to messages with emojis, and you’ll also be able to send disappearing messages.
Messenger and DMs will share messages with each other.
For the latter, Insta DMs and Messenger messages will be shared across the two apps. This merge makes sense, as not everyone who uses Insta uses Messenger too and vise versa, but they should still be able to communicate with each other. To simply put, you don’t need to have Messenger installed on your phone to chat with your friends who use messenger, you’ll be able to chat with them from your DMs.
#instagood #instafun #instadaily #messegaing #keepintouch
3. Global Data Size Predictions are Crazy
We tend to use more and more data day by day. On a global scale, data management is becoming an increasingly important topic to discuss as the infrastructure around that data is increasing in size as well. It sometimes overgrows human potential, and creates a wobbly system which may lead to data corruption and a generic collapse.
“Understanding data gravity and its impact on our IT infrastructure is a difference-maker for our operations and will only become more important as data continues to serve as the currency of the digital economy”– Munu Gandhi, VP of Core Infrastructure Services at AON
Applying a formula to overview the importance for data management, a report by Digital Reality suggests that between 2020 and 2024 data gravity growth is expected to double annually. Around 2024 it is expected that enterprises will create 1 petabyte of data per second, which will result in a whooping 15 635 exabytes of extra data storage.
What to expect.
Data management has been a matter of debate for quite some time. With petabytes and exabytes knocking on our doors, however, it is relevant to invest time and effort into finding a viable solution to prevent a system collapse.
#data #management #peta #exa #terra
4. Final Words
Last week’s news reached out to Facebook, Instagram and general data management. The updates announced by Facebook may affect advertisers negatively, but potentially only for large-scale campaigns. The merge of Instagram’s and Messenger’s communication feature is a huge upcoming update, while data management remains an unsolved but definitely worked-on issue of the near future.
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