Backslash Week #10 – News of the Week
Week 10 has ended and a lot of interesting things happened throughout this period. Facebook introduces its new At that learns from videos. YouTube reaches shocking numbers but can it mean some danger to Netflix? Snapchat CEO explains his prognosis about the app and what will be in focus.
Be sure to read on.
1. Facebook Introduces a New Type of AI
The new Artificial Intelligence by Facebook.
Facebook developers are developing an AI project named Learning from Videos that will learn from publicly accessible videos posted to the website. This AI aims to extend its knowledge by using audio, textual, and visual data from users all over the world. The aims of this new artificial intelligence are to provide users with content recommendations, implement content policies, and improve AI’s ability to learn like humans. In reality, rather than unique content curated by professional developers, the AI will ideally be able to recognize any form of video content.
AI systems have recently improved in their understanding of language, voice, and vision. As AI becomes more advanced, it will be able to develop its knowledgebase less on purchased datasets and more on daily interactions between humans. Facebook’s developers now plan to use Learning from Videos to help the app ingest a huge volume of data from various cultures and regions around the world. In this way, they hope to develop an AI that can predict user behaviour while browsing Facebook.
Facebook goes for quality with the new AI.
The AI team has implemented straightforward privacy policies about user content in order to ensure ethical deployment of Learning from Videos. Developers aim to make content creators feel comfortable using this new functionality by enforcing consumer trust and safety guidelines at the infrastructure level. Throughout the data lifecycle, protection protocols are based on technological protections. Facebook has already had success with semi- and self-supervised AI products. Indeed, self-supervised learning products already show a 20% reduction in speech recognition errors. Mitigating such errors could improve auto-captioning as well as decrease instances of hate speech by flagging problematic material present on the platform.
Can we, as users, even recognise the new AI?
Instagram Reels’ recommendation system is the first application of this feature to go live. Since the framework can analyze common themes shared by trending videos, Reels serves as a great proof of concept for self-supervised learning AI. Developers are currently working on enabling Learning from Videos to recommend content relevant to popular videos while filtering out duplicate content that users have already seen. This degree of discretion gives users the complexity they need to save time when viewing Facebook videos, while also allowing AI to differentiate between similar pieces of content.
The next big challenge is currently programming the Learning from Videos function to draw on previously memorized audio and visual input and then correlate the two based on a common theme.
#facebook #artificial #intelligence #online #video
2. Netflix-YouTube Rivalry: Is it a Thing?
Just a few years ago, no one would have predicted that the short-form streaming site would expand its scope to where it is now. YouTube is slowly but steadily a primary source of entertainment in people’s homes.
TV streaming time is still the highest.
In the second quarter of last year, streaming accounted for just 25% of TV usage time, with Netflix being the most-watched streaming service. However, the overwhelming evidence shows that an unexpected YouTube is making inroads where it seems it shouldn’t. And, indeed, Netflix shareholders, as well as owners of other streaming stocks, should be aware.
YouTube’s chief product officer, Neal Mohan, wrote in a blog post last week that “over 120 million people in the United States streamed YouTube or YouTube TV on their TV screens” in December 2020. It’s an interesting yet unremarkable footnote on its own. According to Conviva, the market research firm, YouTube is the only social media site that has increased viewing time in all four types of content it tracks (entertainment, media, brands, and sports). Connected TVs played a significant role in this. In a similar way, according to eMarketer, linked television accounted for one-third of total YouTube views in the third quarter of 2020.
YouTube shows strength in the growing AVOD market.
Although the trend has been going on for a while, it has only recently reached a tipping point where the cable television and streaming industries can no longer ignore it: YouTube is beginning to attract some significant advertising dollars. Looking back at last quarter’s figures, YouTube’s ad sales increased by almost 50%. The distinction between conventional television advertising budgets and online or ad-supported video advertising budgets is blurring, favouring the streamers. Zenith predicts that worldwide ad-supported video-on-demand advertising spending will rise at an annual rate of 8.4% through 2023.
Standard cable TV advertisement sales had been near stable for years before beginning to decline a year before the COVID-19 pandemic hit.
What to expect?
Netflix, on the other hand, is a paid ad-free site, while YouTube is a free ad-supported service.
Sure, but don’t rule out the possibility that these lines will begin to blur. According to a Deloitte survey conducted a few years ago, the average user would consume about eight minutes of advertising for every hour of video if the material is made free. Last year, Ampere Research found that U.S. users are likely to stack about five streaming services on top of one another, with up to eight different services being possible. They won’t actually be paying for any of them, however. Any of them can be broadcast for free, due to tv advertisements.
To claim that YouTube’s growing scope spells doom for Netflix, Amazon Prime, or Disney’s streaming services is an exaggeration. But, in a market that’s rapidly becoming hypercompetitive and crowded — subscription fatigue is a real thing — it’s never too early to pick up on the obvious pattern.
#youtube #netflix #rivalry #television #video #streaming
3. Snapchat’s Future: The CEO’s Words
Spiegel, the CEO and co-founder of Snapchat, addressed the future of his company’s most well-known app as well as the wider social media world. Snapchat has 265 million daily active users who send five billion Snaps every day, but the business has grown beyond disappearing messages to include new features such as an interactive map, augmented and virtual reality, and Spotlight, a TikTok-like app. Here are the technological advancements he believes will affect the future of social media and how we communicate with Snapchat and other platforms.
Snap released Spectacles, virtual reality glasses, in 2016, but they were a flop. Today, Spiegel believes that augmented reality with only a smartphone has untapped potential. Users can try on items and purchase them inside social apps, for example, increasing conversions and transforming shopping into more of an experience, which hasn’t really been possible online traditionally.
According to Spiegel, augmented reality may be “transformative” for education. It could make learning about the human body simpler, for example, a vast improvement over the trip to the morgue.
In terms of the future of privacy, Spiegel claims that consumers have rejected the notion that corporations have the right to collect their data and are seeking more power. A more sophisticated GDPR, the European Union’s huge privacy legislation responsible for those pop-ups asking you about cookies, he believes, will be the safest.
Short-form video and mapping.
Although everyone was trapped at home due to the pandemic, Snap used the time to develop its Map function, enabling users to not only follow their friends around in Bitmoji form, but also see what shops they liked and even order takeout. Spiegel also praised Spotlight, which he claims overcame the company’s aversion to viral content and is now assisting creators in earning money and even paying off student loans.
#snapchat #future #augmented #reality #mapping
4. Final Words
Last week’s news reached out to tech and social media. The new Facebook AI is a great innovation and before not seen knowledge. YouTube has broke records in streaming and it definitely has the attention of a rial, Netflix. Snapchat is ready for the future. The CEO provided us with the most relevant details.
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