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Week 05 has ended and a lot of interesting things happened. Twitter announced the prolonged and extended strategic partnership with Google Cloud. Apple privacy changes and it is receiving different reactions from social media platforms. Instagram is developing vertical stories to make story scrolling more natural for users.

Be sure to read on.

1. Twitter Partners Up With Google Cloud

Twitter and Google Cloud.

Twitter expands strategic partnership with Google Cloud to improve data insights. Google Cloud announced a new, multi-year, strategic partnership with Twitter, which includes that, Twitter’s offline analytics, data processing, and machine learning workloads to Google’s Data Cloud. The goal is that Twitter will be able to analyze data faster and improve user experience. Google’s Data Cloud including BigQuery, Dataflow, Cloud Bigtable and machine learning (ML) tools. This expanded partnership broadened the companies’ 2018 deal.

“Helping customers manage the entire continuum of data – from storage to analytics to AI – is one of our key differentiators at Google Cloud,” said Thomas Kurian, CEO of Google Cloud. “It’s been phenomenal to watch this company grow over the years, and we’re excited to partner with Twitter to innovate for the future and deliver the best experience possible for the people that use Twitter every day.”

Behind the scenes.

Behind every Tweet, Like and Retweet is an array of statistics that helps Twitter to follow how people use the platform, and what they are looking for. To handle all of this information, Twitter processes hundreds of petabytes of data. Twitter is welcoming Google’s Data Cloud including BigQuery, Dataflow, Cloud Bigtable and machine learning (ML) tools.

“Our initial partnership with Google Cloud has been successful and enabled us to enhance the productivity of our engineering teams. Building on this relationship and Google’s technologies will allow us to learn more from our data, move faster and serve more relevant content to the people who use our service every day. As Twitter continues to scale, we’re excited to partner with Google on more industry-leading technology innovation in the data and machine learning space,” said Parag Agrawal, CTO, Twitter.

What comes now?

Twitter is ready for the growing data ecosystem, faster data-informed decisions and to implement deeper ML-driven product innovation. With the help os Google’s Data Cloud, Twitter can even up data access. In the past, engineers and data scientists established massive data processing jobs, which can be interrogated faster using SQL in BigQuery. This makes data analyzation easier and faster.

#google #twitter #strategic #partnership #extended

2. Apple Privacy Approach & iOS 14

Google privacy setting.

CFO Derek Andersen said approaching developments of Apple’s iOS 14 will “present another risk of interruption to demand”. Nevertheless, he also acclaimed the consequences are uncertain. Apple proposed a potential privacy feature that would arrive in the first quarter. Users would be required to opt into apps to gather their data from other companies’ apps and websites. Social networks have expressed concern the Apple Privacy change will affect the ability of advertisers to reach customers with targeted ads.


Snap expressed support for Apple’s upcoming changes. “When it comes to some of the policy changes that Apple is making you know, we really think of them as high integrity folks and we’re happy to see them making the right decision for their customers,” said Snap CEO Evan Spiegel.

“As COVID continued to keep many of us apart and at home, people and businesses continued relying on our services to stay in touch and create economic opportunity,” Facebook CEO and co-founder Mark Zuckerberg said. The beef between Apple and Facebook is evolving over Apple’s upcoming changes to iOS privacy settings.

“Privacy means peace of mind, it means security, and it means you are in the driver’s seat when it comes to your own data,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Our goal is to create technology that keeps people’s information safe and protected. We believe privacy is a fundamental human right, and our teams work every day to embed it in everything we make.”

#apple #new #privacy #policy #changes

3. Vertical Stories On Instagram

The new feature.

Instagram is developing a new feature. The new display could give more of a TikTok-like feel. Users browse through stories with horizontal swipes, but now the table is turned. Social media platforms tend to copy features or tools from each other. The reason behind this update is that vertical swiping feels more natural than taps and horizontal swipes. Much of the mobile web is navigated vertically, as well as other key features across a variety of social apps, like Facebook’s News Feed or YouTube’s home page. The vertical feed would be a notable change. In a “Vertical Stories” feed, on the other hand, Instagram would likely prioritize video posts over images to better compete with TikTok.

Still under constructions.

A creator, who was able to dig up the Vertical Stories feature from the source code of Instagram, made the discovery. Since the feature is not live yet, we still can’t see it in motion. The Instagram representative has confirmed that the feature is in progress and that it is still an early prototype. It is not open to the public as such and it was not disclosed when this status would change.

#instagram #vertical #story #new #feature

4. Final Words

Last week’s news reached out to Apple’s new privacy policy, Twitters strategic alliance and Instagrams new story feature. Twitter prolongs and expands its strategic partnership with Google Cloud. Apple is about to introduce its new privacy policy and the platforms are concerned. Instagram wants to make story scrolling more natural with vertical stories.


We hereby expressly do not declare that we are the author of the post or the content it contains. It is our intention to summarize the essential information from several sources and to provide our site visitors with knowledge about our services.


CISION Newswire.2021. “Twitter Expands Strategic Partnership with Google Cloud to Improve Data Insights and Enhance Productivity”. Accessed 8th February.

CNET.2021. “Snapchat warns Apple’s privacy changes could hurt ad business”. Accessed 8th February.

TechCrunch.2021. “Instagram confirms it’s working on a ‘Vertical Stories’ feed”. Acessed 8th February.


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