Backslash Week #02 – News of the Week
Week 02 has ended and a lot some interesting things happened throughout this period. YouTube is experimenting on a potential shopping link to join the e-commerce world, while Pinterest is sharing insights that can be game-changing for businesses. Google, at the same time, is busy closing a deal with a smartwatch company on a pretty rocky road.
Be sure to read on.
1. YouTube & E-Com Integration
YouTube wants to get into the e-commerce game and is testing a new tool so that people can directly buy the products they see on the screen. The video streaming platform is experimenting with embedding links inside videos which it claims will help seller as well as viewers. The new feature is created to assist as a helping tool when it comes to online shopping.
What do we know?
As announced by Google, these purchases will be made through a new icon that will be visible on the screen. The shopping bag link provides direct access to shopping material to YouTube users. A few viewers have already spotted the bag icon on the bottom left corner of the screen. By tapping on the icon an item list appears with the featured products of the video. Reports suggest that only a few creators are part of the experiment. The pilot program is currently showing up for U.S. YouTube viewers on Web, Android, and iOS.
How will this feature make YouTubers’ life easier?
The new feature, if succesful, will help creators and influencers provide readily available shopping links. Until now, most YouTubers used the description box under the video to provide relevant links to their fans with relevant references or even shopping sites. But this step might be replaced by the shopping bag icon and will make the e-commerce journey easier and faster.
#lets #grow #with #youtube
2. Pinterest Shares New Insights on Tech
Pinterest has shared some interesting insights into emerging tech search trends on the platform, with gamers, mobile users and the rising “working from home” cohort seeking out new ways to customize their setups in line with their evolving needs.
What is happening on Pinterest?
As per Pinterest, “Tech is a growing category on Pinterest, with searches for “electronics” up 70% year over year. It’s where people go to discover new products and dream up their perfect tech setup. It’s also where early adopters start planning their next purchase: we’ve even identified 75 million tech early adopters that you can reach through the Pinterest Ads Manager.” At 442 million active users, there’s a lot of varied interest there, and the platform is also largely habitual.
In terms of electronics, Pinterest highlights two key trends of note. First off is ‘digital decor’, or people customizing their devices to match their style and/or personality. Pinterest also notes that the rise in gaming and working from home has sparked new interest in home PC set-ups.
The rise in ‘digital wallpapers’ in 2020 was at least partly inspired by changes rolled out in iOS, which enabled users to customize their device home screens in new ways. That sparked a whole new interest in device customization. Pinterest claims, “Searches for computer and gaming setups grew nearly 3x between November 2019 and November 2020. Early into COVID, people were looking for stopgap solutions. Now that they’re staying home longer, they’re looking for permanent setups that fit both their budget, and their decor.”
Pinterest is continually, gradually evolving, and while it may not seem like an ideal fit for every business, a regular check on that platform could be a clever idea, to see what others in your niche are doing in the app.
#pinterest #trends #revealed
3. Google Expands With FitBit
Rick Osterloh, Senior Vice President, Devices and Services, announced in a blog post that the acquisition of Fitbit since the fall of 2019 has been completed. He declared, “Last year, we announced that Google entered into an agreement to acquire Fitbit to help spur innovation in wearable devices and build products that help people lead healthier lives.”
There’s vibrant competition when it comes to smartwatches and fitness trackers, with Apple, Samsung, Garmin, Fossil, Huawei, Xiaomi and many others offering numerous products at a range of prices.
The $2.1 billion buyout could give Google a ticket in the race to court employers and health plans. This acquisition sets Google up to more closely compete with Apple in the clinical trial space using Fitbit’s devices, enabling the combined company to expand its existing research on cardiovascular, sleep, and respiratory health into new areas.
And there is more, Fitbit and Google also form a powerful combination in setting foot in the lucrative world of clinical trials. Fitbit has an existing program that assists clinical research organizations in using their devices and data to conduct medical research.
There are issues.
The Fitbit deal has come under a huge amount of scrutiny. In February 2020 the European Data Protection Board, the body responsible for overseeing the application of Europe’s strict data protection rules the EU general update to data protection regulation expressed concerns over the privacy of Fitbit users’ data. Much of this related to potential breaches of the GDPR via combining sensitive user data relating to their health.
Fitbit users are afraid of the changes and they have concerns in connection to their data privacy. In a blog published this week, Google outlined how it would protect Fitbit users’ data, saying its purchase was “about the devices, not the data.”
“We worked with global regulators on an approach which safeguards consumers’ privacy expectations, including a series of binding commitments that confirm Fitbit users’ health and wellness data won’t be used for Google ads and this data will be separated from other Google ads data,” said Rick Osterloh, senior vice president. Google has agreed that Fitbit data will sit alone in a silo, away from information used for advertising.
#google #fitbit #data #protection
4. Final Words
Last week’s news reached out to YouTube e-commerce, Pinterest and Google. YouTube is testing a new tool that could help users shop on the platform directly. Pinterest is allowing us to see how we can get in the game, thank to their search information. At the same time, Google has announced the acquisition of Fitbit without the final approval of the European Data Protection Board.
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