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Nearly 3 billion people play games. Mobile gaming is the most popular category on the app stores and gamers spend a full working day every week playing their favorite games.

Gaming is the largest form
of Entertainment.

The advertisements are dynamically placed in-game on the basis of an advertising budget. In the game, the advertising spaces are dynamically played out, which enables a quantified measurement of success.


Due to the boom of mobile devices and the matching games, the advertising possibilities in games are almost limitless. Through targeted campaigns, traffic, clicks and conversions can be increased.

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more about Adverty-Advertisers?
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Adverty In-Game example.

Incentives
A special form of dynamic in-game advertising is the incentives, which give the player a direct advantage. They are realized as clickable advertisements or as advertising levels implemented in the game. For clicking or running the game, the player receives a reward in the game currency or additional game inventory.


Don’t break immersion
Ads that redirects gamers out of gameplay is a big no go. Gamers do not want to be distracted by objects that are not related to the game they’re playing.


Maintain authenticity
Adding originality and authenticity to a game’s environment is the most important thing. Using native in-game advertising as an example, the ads served in-game have all the necessary filters, overlays and visual effects applied to the creative to ensure that it looks authentic to the environment. Product placement could work as well but brands need to think very carefully about how their product should be presented in the game.


The expectations of the players
Especially in browser and mobile games, players accept the placement of advertising. Especially if the games are offered for free. However, players react negatively to advertising content that is perceived as personally irrelevant or that disturbs the fun of the game. Advertising must, therefore, be integrated into the game context and fit the game. Most players accept advertising during loading times. And thanks to modern ad server technologies, demographic data can also be used to display suitable content. Under no circumstances should the flow of the game be interrupted or the fun of the game diminished.

Adverty Advantages.

Billions of everyday people are gamers.

01

Nearly everyone is a gamer

A third of the world's population plays online games and half a billion people watch esports. The majority of mobile gamers are female and more than a fifth are 50 and older Mobile is the only gaming platform with gender equality.

02

Mobile Gaming

The youngest, largest and fastest growing gaming platform, focusing on free-to-play games from casual to esports, usually with high, global reach. 91% of time spent on mobile devices is spent in-app.

03

Reach & Spend

The potential is far from exhausted. The ad spend ratio in the social media market is 26.6% compared to consumers, whereas the ratio for gaming is 1.7%.

04

Branding

In-Game Ads are the ideal platform to get the attention of your customers and bind them to the brand of your company.

Adverty

There are 2.5 billion people in the world playing games, everywhere.


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Services.

So many possibilities and so little time. Here you will find a fraction of the services that we implement in your project, so that you also generate maximum reach and address your target group.

Banner Ads

Video Ads

Graphics & Animation

Project coordination

Frequently asked questions.

Now you ask the questions, we'll be happy to answer them for you.

Marketing offers your company the chance to emphasize the awareness of your company and the appearance of your brand. A sustainable investment for your business.

The satisfaction of our customers and partners comes first. The mobilization and networking of our customers and partners has a high priority. We support companies so that they can be present under any condition - of the developing market. A vision that can only work in cultivated cooperation.

- Direct and open communication
- Success-oriented advice, based on a friendly atmosphere
- Individual strategies and solutions
- The chance to become a part of our network

And much more to talk about in our office - besides a coffee.

The costs differ according to which strategy plan we develop together and to what extent we implement it.
However, a serious assessment is possible after a free initial consultation with us. With us you only pay for completed tasks or completed services and there are no hidden costs.

1. In a free initial interview, we will analyse your company together with you and identify your vision and goals.

2. We use this information to create a strategy concept with all necessary and recommended measures to achieve your goals.

3. If you agree with the concept, we will implement it as soon as possible. There will be ongoing meetings where we will exchange information about the current status and together we will further develop the prototypes.

4. Once the final touches have been made and the last details have been implemented to your satisfaction, we will continue to optimise the entire work in order to get the best out of your brand despite constantly changing market conditions.

In practice, this does not pose any problem at all. Usually, communication takes place via video chat and meeting software, but since personal contact is an enormously important component for a successful cooperation, we then organize one or more personal meetings at the customer's location or at our agency, depending on the distance of the customer.

Phone number: +43 (0) 2622 35 155

By e-mail under: office@nda-agency.com

Via the website via live chat or contact form at: nda-agency.com
Andreas-Kraus-ohne-Vignette

We're a sales representative for Adverty.

Contact Andreas for questions about in-game marketing with Adverty.

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in your marketing.